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Neura says cognitive robots such as these MAiRA arms can learn to improve their performance. Source: Neura Robotics
As the quest for general-purpose robotics accelerates, various developers are honing in on different technological aspects. Neura Robotics GmbH, based in Metzingen, Germany, is at the forefront of this movement with its focus on “cognitive robotics.” This includes the development of collaborative robot arms, mobile service robots, and humanoid robots, all of which integrate advanced sensors and proprietary artificial intelligence. This comprehensive approach enables Neura to form partnerships and create innovative applications.
Recently, Neura announced the appointment of Dr. Oliver Wolst as chief technology officer. Wolst brings a wealth of experience from his previous role with Bosch, particularly in automotive electronics, and he takes over from Jens Fabrowsky, who is now the chief operating officer.
“Cognitive robotics represents a groundbreaking technology domain today,” Wolst remarked. “Its ability to transform everyday life is substantial.”
The Robot Report interviewed David Reger, founder and CEO of Neura Robotics, to gain insights into the company’s strategy regarding general-purpose robots and its competitive stance on a global scale.
Cognitive Robots Secure Funding for Future Growth
In January, Neura Robotics secured $123.3 million in Series B funding. How was the experience of attracting investment during a time of high interest rates and restricted venture capital?
Reger: Interestingly, investors approached us; we did not actively seek funding. We managed to finalize this investment round in under a month—a notable feat in current times. Most interactions were initiated by investors already interested in our approach, and we found ourselves oversubscribed with terms that prompted us to act quickly, especially since there was a push to finalize agreements before the holidays.
In fact, we had other offers earlier, but this particular term sheet was compelling and had a deadline. It’s less about our need for funds and more about effectively managing how they are utilized and minimizing dilution over time.
The term “AI robots” has gained traction lately. How are you educating the market on “cognitive robots?”
Reger: Cognitive robots are essentially AI robots. The reluctance to use the term “cognitive robots” stems from the association with our brand when people search for it online.
We have been pioneering this field since 2019, long before the current excitement. Our unique proposition lies in having already deployed many elements that others are now discussing. Our cognitive robot arms possess the ability to see, feel, and transmit relevant data to develop AI models—models built on genuine, timestamped data.
Being based in Germany means we focus on demonstrating the efficacy of our technology, which is reflected in our substantial order book. Our next challenge is to scale effectively while maintaining high-quality output to ensure customer satisfaction, as scaling hardware presents its own complexities.
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Neura’s Plans for Global Expansion
With your workforce expanding beyond 300 employees, is there a focus on U.S. operations?
Reger: We’re currently channeling investments into our manufacturing capabilities. Most of our components are sourced internally, which is advantageous. Additionally, we are launching the Neuraverse platform open to everyone, which necessitates further hiring.
Our aspirations are ambitious; we’re not just aiming for participation in the humanoid sector—we aspire to lead it. We’re actively recruiting talent in cities like Detroit, Boston, and Silicon Valley to be in close proximity to our partners for better collaboration.
Are you also seeking new partnerships akin to those established with Kawasaki and Omron?
Reger: We’re cultivating some alliances in the humanoid sector and collaborating with Delta Electronics, among others. While automotive partnerships are in progress, many companies prefer to keep these developments proprietary for now. Our market approach emphasizes enabling our partners rather than competing against them.
Neura has developed a wide range of systems for industries including manufacturing. Source: Neura Robotics
The Role of Mobile Manipulation in Robotic Development
Regarding the 4NE-1 platform, when do you anticipate humanoid robots will become prevalent?
Reger: The emergence of various humanoid companies is promising, as it allows the comparison of diverse robotic form factors. Currently, we observe several humanoid designs that are still quite rudimentary.
It’s likely that the industry will evolve towards a common humanoid design. I believe that each cognitive robot currently operating contributes to advancing humanoid technology.
We’ve demonstrated the MAiRA engaging in tasks like building structures, and though humanoids are progressing, we still face challenges in accuracy. A significant hurdle remains in integrating enough sensors to bridge the gap between simulation and real-world application.
We strive to overcome these challenges, with our upcoming Gen 3 platform featuring enhanced sensors and more powerful legs for improved efficiency. We plan to unveil it at the Automatica trade fair in Munich.
The MIPA service robot. Source: Neura Robotics
What other models are currently in development?
Reger: We are set to launch the third generation of our MIPA service robot shortly. This model is a mobile manipulator with dual arms, designed to enhance human-like operational capabilities.
This platform allows for substantial data acquisition, enhancing the efficiency of our physical AI systems and minimizing stability-related issues. Our focus is on practical tasks such as assembly, gluing, and even loading dishwashers, all achievable with a mobile wheeled platform.
Which of Neura’s robots is experiencing the highest demand?
Reger: Currently, our LARA, MAiRA, and MAV models are in great demand. In terms of quality, LARA stands out; however, in terms of volume, MAiRA is gaining traction and has the potential to overtake LARA due to its cognitive capabilities, which eliminate the need for additional attachments.
Although automation specialists recognize that humanoid solutions still have progress to make, many opt for mobile manipulators as their current choice. However, effective mobile manipulation necessitates cognitive robotics; without precision, a mere five-millimeter variance can complicate programming tasks significantly.
Companies like MiR and UR have found success by integrating vision systems into their platforms, a trend likely to expand as visual capabilities become more commonplace in mobile robotics.
How do you balance specialization with generalization in your approach?
Reger: Our go-to-market strategy is built around specialization in robotics while our partners excel in specific markets. Industrial applications remain our primary focus, particularly in sectors such as automotive and aerospace, with retail increasingly emerging as a significant avenue. The automotive industry is facing challenges, leading to fluctuations in market success, yet we are just scratching the surface of this opportunity.
China’s ambition to deploy over 40 million robots by 2030 indicates a growing global demand for robotics, necessitating the manufacturing of eight million robots annually to meet this target. This drive further motivates us to sustain our pace as international competitors escalate their development efforts.
Enhancing Competitiveness in German Industry Through Robotics
Neura has transitioned production from China back to Germany. You’ve also commented on how cognitive robotics can rejuvenate Germany’s automotive sector, especially following concerns raised by the VDMA Robotics + Automation Association. In what ways can robotics bolster the competitiveness of German and European industries?
Reger: Historically, Germany has led the market, and there is a pressing need for innovation; robotics can serve as a new economic cornerstone.
Europe tends to prioritize regulation over innovation. Nonetheless, there are signs of progress, and I remain optimistic.
How receptive is the Berlin government to these developments?
Reger: Robotics is currently gaining significant interest at the state level, with plans set for 2030 and beyond, which reflects a positive shift we are thrilled about.
Our organization boasts a diverse workforce with 38 nationalities, which we believe is a tremendous asset.
Source
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