Photo credit: www.vogue.com
True individual style transcends the realm of high-end designer apparel. In reality, those recognized for their impeccable fashion sense often excel in blending premium items with thrifted finds and contemporary trends. This savvy curation not only enriches their wardrobes but also showcases how affordable fashion brands can deliver quality and style without exorbitant price tags.
For this edition of our Under-$300 Style Special, we shine a spotlight on 15 brands that should be on your radar. These labels offer contemporary, original pieces that epitomize chic without emptying your wallet. Discover trendy names such as Posse, Damson Madder, Aligne, and Soeur, among others, whose collections redefine stylish affordability.
Almina Concept
Founded in 2018 by Angela Gahng, Almina Concept was a response to the noticeable lack of modern basics at reasonable prices. With a focus on comfort and versatility, her collection includes casual knits, tailored blazers, and easy-going trousers, making it a perfect choice for both relaxed weekends and professional environments.
Donni
Donni has become a favorite among celebrities and influencers alike, thanks to its founder Alyssa Wask’s commitment to comfort-driven fashion. This brand perfectly balances casual and chic, featuring items like drawstring trousers, stylish button-ups, and laid-back shorts with a sophisticated touch.
Posse
Emphasizing sustainability and enduring style, Posse adheres to a “less is more” ethos. Their timeless designs—ranging from linen dresses to classic poplin skirts—ensure your wardrobe remains relevant across seasons. Key highlights include the tailored linen vest and breathable shift jackets.
Damson Madder
Launched in 2020 by Emma Hill, Damson Madder breaks away from conventional fast-fashion practices, embracing a more deliberate approach to design. Each collection features a select number of unique styles characterized by intricate details such as ruffles and bold patterns, catering to those who appreciate a maximalist aesthetic.
Belle the Label
Artistry and sustainability intersect beautifully at Belle the Label, where each piece is handcrafted by Annabelle Noelle’s team using natural materials and non-toxic dyes. Their collection, which includes intricately styled dresses and uniquely draped tops, reflects a strong commitment to eco-friendly practices.
Éterne
Éterne, founded by stylist Chloé Bartoli, focuses on providing timeless essentials meant for daily wear. With an array of basics designed for layering, this brand offers everything from classic t-shirts to luxurious dresses that can seamlessly transition through seasons.
Dunst
Established in Seoul, Dunst captivates with high-quality pieces that resonate sophistication. The creative team behind it brings a diverse background, allowing for a versatile range of styles, including elegant lace-trimmed skirts and chic handbags.
Aligne
Aligne, founded by Dalbir Bains, embodies British design sensibilities with a collection that empowers women through fashion. From structured blazers and sophisticated trousers to essential summer shorts, this woman-led label has quickly become a staple in many wardrobes.
Deiji Studios
Featuring soft, flowing designs, Deiji Studios offers clothing ideal for both indoor relaxation and outdoor adventures. Their pieces are characterized by breathable fabrics, perfect for those seeking comfort without compromising style.
Flore Flore
Launched in 2021 by Flòrian van Zuilen in Amsterdam, Flore Flore focuses on minimalistic yet stylish basics designed to be desirable for a wide audience. Their commitment to ethically produced garments, created in family-run factories in Portugal, underscores a dedication to conscious fashion.
Rue Sophie
Inspired by contemporary women from various backgrounds, Rue Sophie offers a collection characterized by essential, stylish garments that subtly stand out. The detailed designs include flattering blouses with distinctive pleats and well-tailored trousers, appealing to modern sensibilities.
Fait par Foutch
Founded in 2021 by Megan Foutch, Fait par Foutch highlights a crafted approach to design; every piece showcases the intricate draping techniques the founder is skilled in. With romantic dresses and tailored tops, this label is for those who appreciate both bold styles and delicate details.
Third Form
Merryn Kelly’s Third Form combines innovative design with practicality, producing pieces that transition effortlessly from day to night. Their collection of elegant, versatile garments includes silk tops and structured bottoms, perfect for multifaceted wardrobes.
Soeur
Soeur finds its niche in modern business attire infused with elements of femininity. The brand showcases chic, structured pieces alongside casual styles such as oversized shirts and flowing dresses, harmoniously blending traditional menswear influences with contemporary trends.
Significant Other
Focused on the versatile modern woman, Significant Other provides clothing suitable for a range of occasions, from beach outings to brunch dates. With vibrant prints and coordinated sets, each piece reflects a carefree, yet stylish approach to summer attire.
Source
www.vogue.com