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Super Bowl LIX Achieves Record-Breaking Viewership
The recent Super Bowl LIX has set a remarkable benchmark in audience engagement, with an estimated 126 million viewers tuning in across various platforms such as Fox, Fox Deportes, Tubi, Telemundo, and NFL digital properties, as reported by Nielsen and Tubi/NFL analytics. This impressive figure reflects a significant increase in viewership from the previous year and solidifies the Super Bowl’s status as a major entertainment event.
The audience count of 126 million surpassed last year’s record of 123.7 million during Super Bowl LVIII, which had already been heralded as the most-watched game in the event’s history. The peak viewership occurred during the second quarter of the game, with 135.7 million viewers engaged from 8:00-8:15 p.m. ET. Additionally, streaming services also saw a surge, with Tubi and NFL digital platforms recording approximately 14.5 million viewers, highlighting the growing trend towards online sports consumption.
These viewer milestones continue a positive trajectory for the Super Bowl, building on the gains seen the previous year. The 2024 Super Bowl LVIII, broadcast across multiple channels including CBS, Paramount+, and Univision, experienced a 7.47% increase in viewership from the 115.1 million viewers of the 2023 Super Bowl, indicating a sustained interest in the event.
This year’s event featured not only the athletic competition but also cultural moments, such as the presence of pop icon Taylor Swift, who attended the game to support Travis Kelce. However, her appearance was met with mixed reactions from the audience, with some fans booing when she appeared on the jumbotron. Swift, known for her ability to navigate public scrutiny, appeared unfazed by the moment.
Moreover, the halftime show was a highlight of the night, headlined by Kendrick Lamar. The performance included notable surprise guests like actor Samuel L. Jackson, who appeared in a patriotic outfit as Uncle Sam, and tennis champion Serena Williams. Lamar, joined by SZA, delivered performances of their collaborative tracks “Luther” and “All the Stars,” which set the stage for his diss track aimed at Drake, titled “Not Like Us.”
As the Super Bowl continues to gain traction as a cultural phenomenon, its appeal spans generations, bringing sports fans and entertainment enthusiasts together for a night of competition and celebration. The record-setting viewership of Super Bowl LIX underscores the event’s significance in American culture, as it continues to draw viewers from diverse demographics and preferences.
Source
www.thewrap.com