Photo credit: punchdrink.com
The evolution of bar design has shifted significantly from distinct thematic environments to spaces that blend various aesthetics and vibes. Trendy new establishments often create an atmosphere that feels more like an upscale house party than a traditional night out. This shift reflects a broader change in how bars are conceptualized and experienced, with interiors being personal rather than strictly thematic.
While there are notable exceptions, such as the sophisticated Le Veau d’Or in Manhattan and the uniquely crafted A Bar with Shapes for a Name in London, the prevailing trend leans towards an intimate and eclectic vibe. These newer bars possess distinctive character rather than adhering to a fixed design philosophy.
A leading example of this contemporary aesthetic is Schmuck, a newly opened venue in Manhattan’s East Village. The bar features curated pieces such as Togo chairs, iconic mushroom lamps, and elegant terrazzo tabletops—all elements of modern home design. Individually, these components might not seem groundbreaking, but their assembly within the bar’s environment creates a fresh and inviting space. The contrast of these softer elements against industrial features like concrete walls and stainless steel bartops results in an atmosphere that feels both aspirational and comfortable, reminiscent of a well-decorated friend’s apartment.
In terms of ambiance, these contemporary bars also incorporate a sense of lightness, often using materials such as textured glass and multiple light sources that enhance the overall experience. Moe Aljaff, co-owner of Schmuck, emphasizes this design philosophy, indicating that the layout was intentionally created to mimic a home-like environment. This concept became particularly clear in the naming of various sections within the bar, such as the “living room” and “kitchen table,” each designed to foster its own unique energy and ambiance.
The cozy and welcoming feeling extends beyond the physical attributes of these bars to include their entertainment offerings. Instead of typical features like LED screens broadcasting live sports, many places opt for more personalized experiences, such as vintage films projected on walls, as seen at Ask for Janice in Brooklyn, or even retro VHS tapes played on old television sets at Yellow Rose, also in Manhattan. Furthermore, rather than a generic playlist, bars such as Charis in Chicago and XO in Kansas City provide curated vinyl collections to enhance the atmosphere. This thoughtful approach ensures that patrons feel at home, albeit in an enhanced setting.
As the bar scene evolves into 2025, distinctiveness will become increasingly crucial. With the price of cocktails rivaling that of a meal, patrons seek experiences that justify their spending. The bars that excel will be those that offer something unique and engaging, creating spaces that entice individuals to venture outside their homes. Despite the diversity of these new venues, common threads can be identified, showcasing a cultural shift in how social drinking establishments are designed and experienced.
Source
punchdrink.com