6 Innovative Shapewear Brands Redefining the Market

Photo credit: www.instyle.com

Shapewear has transformed into a wardrobe staple for many, serving as a snug foundation that enhances the wearer’s confidence. Embracing one’s individuality through style is vital, and shapewear can complement this journey, allowing for self-expression while offering comfort and support.

Historically, shapewear faced criticism for being restrictive and uncomfortable. However, innovative brands are redefining the category, shifting the focus toward enhancing customer experience rather than merely turning a profit.

One notable example is ThirdLove, a brand that utilizes customer feedback to inform its designs, ensuring their shapewear aligns with real-life needs. Nubian Skin also stands out as a pioneer, being among the first to champion racial diversity by offering an inclusive range of skin tones. Additionally, brands like Kim Kardashian’s Skims and stylist-favorite Wolford are creating shapewear that doubles as ready-to-wear clothing, further blurring the lines between functionality and fashion.

The evolution of shapewear is marked by brands committed to solving outfit dilemmas while promising wear that is not only effective but also enjoyable. Below are six brands leading the charge in this transformative space.

Bare by Bare Necessities

@barenecessities Instagram

Bare Necessities, a major online retailer, boasts over 140 brands in its portfolio. Their shapewear line, Bare by Bare Necessities, was developed through meticulous analysis of customer data and feedback. This approach aims to alleviate discomfort while promoting self-empowerment, as highlighted on their website.

Commando

@commando Instagram

Commando, founded by a female entrepreneur, exemplifies a hands-on approach to shapewear design. CEO Kerry O’Brien personally test-fits each product prior to production, creating a unique quality assurance process known as the “Kerry test.” With options ranging from versatile slip dresses to weather-friendly shaping leggings, Commando offers a solution for all occasions.

Nubian Skin

@nubianskin Instagram

Nubian Skin was launched by Ade Hassan in response to the limited color choices available in the shapewear market. The brand stands out for its commitment to size and skin tone diversity, offering shades like brown berry and café au lait to help individuals feel empowered and comfortable in their skin.

SKIMS

@skims Instagram

With nearly five years of experience, Kim Kardashian’s Skims continues to innovate within the shapewear arena. Offering a broad assortment of body-shaping products—from bras to shorts—the brand has crafted trendsetting items like the exposed solution shorts, designed to accommodate bold cuts in fashion. Their collection also includes maternity shapewear tailored for expectant mothers, enhancing rather than concealing their curves.

ThirdLove

@thirdlove Instagram

Founded by former Google executive Heidi Zak in 2013, ThirdLove utilizes a detailed, data-driven method in its product design. The brand stands firmly behind inclusivity as a core principle, contributing to its reputation in the lingerie and shapewear industry. The company’s commitment to diversity is evident in both its innovative products and its marketing strategies. Zak has articulated this vision in an Instagram post, emphasizing the importance of representation across all demographics.

Wolford

@wolford Instagram

Wolford has established itself as a leading brand in the fashion industry, especially known for its high-quality essentials. Their foray into shapewear has resonated deeply with fashion professionals, who appreciate the brand’s elegant, seamless designs. With Wolford’s shapewear, consumers are assured of a smooth, stylish silhouette that adheres comfortably to the body without compromising on taste.

Source
www.instyle.com