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Himesh Reshammiya’s Badass Ravi Kumar is making waves with its 80s-inspired style, promising music, and innovative financial planning.
Himesh Reshammiya’s upcoming action drama, Badass Ravi Kumar, is generating a lot of excitement, particularly for its distinct 80s aesthetic, engaging storyline, and vibrant soundtrack. Remarkably, the production has already recouped its ₹20 crore budget prior to its release, largely due to Reshammiya’s decision to forgo his acting and music fees.
This bold strategy emerges from comprehensive financial planning and creative agreements, allowing the film’s producers to navigate its costs effectively. Reshammiya, who not only stars in the film but also lends his vocal talents and expertise in music composition, has opted for a profit-sharing arrangement rather than a conventional payment. This decision signals his strong belief in the project’s success.
The film’s soundtrack stands out as a significant draw, comprising 16 tracks, including a captivating medley featuring seven songs. All of the music falls under Himesh Reshammiya Melodies, greatly enhancing the film’s market appeal. In addition to its retro charm, the film boasts international filming locations in Oman, all while adhering to a budget-conscious approach developed over a year to minimize unnecessary expenses.
The production team secured lucrative music rights arrangements and took advantage of filming subsidies provided by Oman, which helped fully finance the production. Consequently, all revenue generated from theater showings, digital platforms, and satellite rights will contribute directly to the film’s profit margins, creating a favorable financial outlook.
Set in the vibrant backdrop of the 1980s, Badass Ravi Kumar seeks to whisk audiences back in time, in the spirit of directors like Feroz Khan and Rajiv Rai. With the tagline “80s type ki picture,” the film promises a nostalgic experience replete with modern flourishes.
Expressing his enthusiasm for the project, Reshammiya shared, “I’m very happy with the final product and hoping for the best.” He reflected on his choice to waive his fees, emphasizing a commitment to the film’s collective success rather than personal gain.
Himesh Reshammiya is no stranger to success in the music industry, boasting a remarkable record of hit songs. Over the last three years, he has amassed over 21 billion views on YouTube and 11 billion audio streams across his music label, heightening anticipation for the soundtrack of Badass Ravi Kumar.
The film’s trailer premiered on January 5, 2025, further stoking excitement for its theatrical debut set for February 7, 2025.
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