Photo credit: www.vogue.com
Snow Xue Gao’s Resilient Fashion Presence on Bowery
In a year marked by challenges for many brands in New York, Snow Xue Gao’s flagship store on Bowery continues to attract a steady flow of customers. The store’s appeal lies significantly in its popular wool coats, which have gained traction not just for their quality but also for their competitive pricing in comparison to other contemporary fashion labels.
This season, the brand has introduced a faux fur coat to its collection. Inspired by the vibrant street style of young women seen donning furry jackets, Snow Xue Gao aimed to create a garment that is both plush and affordable. The result is a unique “fur” jacket that combines real wool with a soft faux fur finish, priced around $400. This pricing strategy positions the piece as an accessible alternative to the often less tactile, polyester blends prevalent in many high-street offerings.
Alongside the coats, Snow Xue Gao offers a range of other standout items, including mini skirts available in various neutral tones and Fair Isle sweaters that cater to fashionable night outings. Staying true to the brand’s essence, the winter collection incorporates floral embroidery on sweaters, seamlessly layered under the luxurious outerwear, blending practicality with aesthetic appeal.
Source
www.vogue.com