Photo credit: variety.com
Spanx Makes Bold Statement During Awards Season
In a distinct move for awards season, Spanx is capturing attention with a vibrant advertising campaign. The renowned shapewear brand has launched several striking red billboards in Los Angeles, proclaiming, “The Most Worn Designer on the Red Carpet for 25 Years” beneath the iconic phrase “For Your Consideration.”
This playful initiative features five billboards, crafted in partnership with the outdoor advertising firm Milkmoney. Positioned at key locations including De Longpre and Highland, Hollywood and Gower, and Pico and Fairfax, these advertisements aim to reach the celebrity stylists and influential figures within the industry during this pivotal time.
Among its notable supporters, Spanx has attracted investments from high-profile personalities like Oprah Winfrey and Reese Witherspoon. The brand boasts a fan base that includes numerous celebrities such as Gwyneth Paltrow, Jennifer Garner, and Katy Perry, highlighting its integration into Hollywood’s fashion landscape.
“Celebrating 25 years of empowering individuals, Spanx is committed to enhancing confidence during both red carpet events and everyday moments,” the company stated in a recent announcement. “The FYC campaign not only reinforces Spanx’s position as a pioneering force in fashion but also emphasizes the essential connection between style and comfort— a synergy made possible by the SPANXeffect. By linking its message to awards season, Spanx signifies that the red carpet is more than just a showcase for couture; it’s a celebration of confidence, fueled by the brand’s innovative shapewear that plays a crucial role in some of Hollywood’s most memorable looks.”
In addition to its billboard campaign, Spanx is actively providing products to stylists and VIPs throughout Los Angeles during this celebratory season, further solidifying its presence and influence within the industry.
Source
variety.com