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Jason Statham’s Latest Role and Unique Marketing Strategy

Jason Statham has built a reputation in Hollywood for portraying tough, action-oriented characters, and his latest film, A Working Man, is no exception. In an innovative twist on movie marketing, Statham’s face has appeared on LinkedIn, highlighting an impressive—if fictional—resume that underscores his movie roles. While he may not have the longest tenures at any particular “job,” the creative approach provides an engaging glimpse into his on-screen exploits.

Statham reunites with director David Ayer, known for his work on The Beekeeper, to deliver what critics are calling another potential hit. With favorable ratings on Rotten Tomatoes, it appears that the action star is poised to engage audiences once more. Furthermore, A Working Man is inspired by a series of novels, suggesting that this film could ignite a new franchise for Statham.

The movie’s plot unfolds as follows: Levon Cade, a former black ops soldier seeking a quieter life in construction, finds himself thrust back into danger when the daughter of his boss, who he considers family, is kidnapped by human traffickers. His quest to rescue her unveils a deeper web of corruption than he ever anticipated.

On his playful LinkedIn profile, Statham’s character claims to have acquired experience as a construction foreman, complete with skills in project management and a self-reported track record of “hunting down human traffickers.” The lighthearted tone of his profile makes it clear that this is part of the film’s promotional strategy.

Jason Statham’s Action Movie History

For those seeking an all-rounder capable of tackling extreme situations, Statham presents himself as a compelling candidate. His profile boldly declares him “open to work,” portraying a tough yet principled persona ready to take on any challenge. It reads:

“I’m a working man looking for a new employment opportunity. I keep my head down and my nose clean, but when the powerful hurt the powerless, I can’t stand by and do nothing. That’s when my shadowy past and extensive military training come into play, making me an exceptionally skilled killer, uniquely qualified to dismantle any underworld organization or corrupt bureaucrat that crosses my path. I’m Jason Statham and I am #OpenToWork.”

This amusing profile is sure to resonate with fans familiar with Statham’s extensive catalog of action films. References to past roles—like his beekeeping candle—layer a sense of humor into the proceedings. He also claims to have “followed all local traffic laws within reason” during his time as a transporter, a nod to his iconic role in the film series of the same name.

As the film industry evolves, marketing campaigns have become increasingly innovative. A Working Man has adopted a unique corporate angle, aiming to generate buzz ahead of its release this weekend, in line with recent successful strategies seen in films like Longlegs.

For insights into Statham’s rather unconventional professional persona, you can view his LinkedIn profile here.

Release Date: March 28, 2025
Runtime: 116 Minutes

Source
movieweb.com