Photo credit: www.bustle.com
While SKIMS, the intimates brand founded by Kim Kardashian, features numerous well-known celebrities such as Sabrina Carpenter, Lana Del Rey, and Charli XCX as models, Kardashian herself remains the brand’s most effective advocate. The offerings from SKIMS closely mirror her personal style, making her a frequent wearer of the brand’s products, showcased in varying settings from casual outings to major events.
On April 1, during the launch week of SKIMS’ new flagship store in Los Angeles, Kardashian amplified her role as the brand’s primary spokesperson. To commemorate this event, the brand organized a pop-up store that ran from April 2 to April 6 at the nearby iconic diner, Mel’s Drive-In. Kardashian made an appearance to oversee the preparations and, true to her entrepreneurial spirit, tried on several items from the collection.
Kim’s Creative Product Showcase
Diving into her duties as a CEO, Kardashian didn’t just stop at inspecting the displays. She elevated the occasion with a mini photo shoot, showcasing the event’s exclusive merchandise, which included a white shirt emblazoned with “SKIMS <3 LA.” Demonstrating her knack for styling, she creatively modified the shirt by rolling the sleeves for a sleeveless effect and pulling the hem up for a cropped appearance.
To complete her look, she opted for beige high-cut briefs, a staple in the SKIMS lineup.
Interactive Product Testing
Kardashian also engaged in a unique promotional tactic by interacting with mannequins that displayed various SKIMS products. She showcased a coordinating set comprising a bandeau bra and high-waist briefs, followed by a pose in the brand’s signature shapewear bodysuit, illustrating the versatility and appeal of the garments.
Summer-Ready Style
In another striking layout, the entrepreneur posed in front of a large, naked mannequin. She opted for a more covered look, donning capri-length leggings that matched her skin tone, embodying a summer-friendly interpretation of the “naked dressing” trend. To add flair, she paired the leggings with a cropped fur coat, reflecting her characteristic style that often blends elegance with a touch of boldness.
Fans and fashion enthusiasts alike may find themselves intrigued by her selections, potentially leading to a surge in online interest and purchases from the SKIMS catalog.
Source
www.bustle.com