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The Academy’s Stance on AI Use in Film: A Neutral Approach
The Academy of Motion Picture Arts and Sciences has opted for a neutral position regarding the integration of artificial intelligence in filmmaking. This decision was articulated in a recent statement that detailed changes in voting procedures for the upcoming 98th Oscars. The issue surrounding the use of AI in award-nominated films first came into focus in 2024, particularly with the productions of Best Picture contenders The Brutalist and Emilia Pérez, which acknowledged their use of technology to modify actor performances.
The Academy’s statement highlights, “With regard to Generative Artificial Intelligence and other digital tools used in the making of the film, the tools neither help nor harm the chances of achieving a nomination.” They further emphasized that each branch of the Academy will assess contributions based on the extent of human involvement in the creative process, thus prioritizing human authorship in their evaluation of award-worthy films.
Despite reaffirming the significance of human creativity, the Academy’s stance appears to downplay the risks associated with using AI, particularly when it may be trained on proprietary work from its members. This perspective contrasts sharply with the views of Hollywood labor unions. During the Writers Guild of America (WGA) and SAG-AFTRA strikes in 2023, concerns were raised about the potential for AI to replace the jobs of industry professionals. The usage of AI in films like The Brutalist and Emilia Pérez to enhance vocal performances raises broader questions about the implications of AI in the future of film production.
In a broader context, the Academy has adopted a more adaptable approach than in past years. They have expanded their membership and introduced new award categories, alongside their current statement on AI usage. Changes in voting procedures are also intended to enhance the overall integrity of the awards process. Nevertheless, it seems that many sectors, including the film industry, await a significant legal ruling against AI firms to establish a clearer ethical framework regarding the use of such technologies.
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www.engadget.com