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The conversation surrounding butter, once relegated to a place of infamy in the culinary world, is experiencing a remarkable revival. With health trends steering clear of margarine and synthetic substitutes, the ingredient has reclaimed its status as a beloved staple in kitchens across the globe. From unconventional uses like adding it to coffee and dates to a surge in butter-colored fashion and beauty inspiration on social media, butter’s influence is diversifying rapidly. This newfound affection extends into the realm of beauty, where the latest desire is for skin to embody the soft and creamy qualities associated with this culinary icon.
Enter the “butter skin” trend, which seamlessly blends into the aesthetic revolution initiated by glazed donut and glass skin looks.
Defining Butter Skin
This beauty trend focuses on creating a well-moisturized, softly finished appearance. It differs from the glass skin aesthetic, which prioritizes a dewy glow achieved through a layering of intense serums. In contrast, a butter skin finish is attained through strategic skincare and makeup techniques that strike a balance between the famed radiant look of celebrities like Hailey Bieber and a more muted matte finish.
As makeup philosophies evolve, the high-gloss, ultra-dewy looks that have characterized beauty trends in recent years are being challenged. Butter skin emphasizes a natural yet refined look—glorious in its softness and luxurious without appearing overly shiny or artificially illuminated.
On red carpets and in beauty campaigns, makeup artists are increasingly turning to subtler, more natural complexions that evoke a soft, airbrushed quality reminiscent of velvet. This approach results in classic, glamorous looks that are both striking and sophisticated, steering clear of excessive sheen.
“Butter skin achieves a healthy, supple look that mirrors real skin,” shares celebrity makeup artist Kat Guevara of Flower Knows. “It’s an uncomplicated and rich style that provides a luxurious glow without an oily finish.”
Celebrity makeup artist Emily Cheng has played a pivotal role in launching the butter skin trend, having worked with celebrities like Gracie Abrams, noted for her watercolor blush and soft glam styles, and Sofia Richie, who showcased a radiant, understated look during the 2025 Vanity Fair Oscars After-Party. Simone Ashley’s velvety complexion further exemplifies the artistry within this innovative trend.
Steps to Achieve Butter Skin
Creating the butter skin effect begins with meticulous skin preparation aimed at achieving that desirable velvety texture. “The skin should feel deeply hydrated, smooth, and soft—perfectly buttery,” explains Guevara. “Unlike the overly glossy appearance associated with glazed skin, this trend emphasizes true nourishment and a healthy glow rather than excess shine.”
The foundation of butter skin is a well-hydrated base utilizing products that absorb into the skin instead of just laying on top and creating a reflective sheen.
Consider applying a light foundation or a natural-looking tint before layering on creamy blushes and bronzers for subtle warmth rather than dramatic shimmer. “Products like NARS Light Reflecting or Fenty Eaze Drop, paired with a creamy blush, will yield the desired effect,” recommends Guevara, suggesting that the watercolor blush trend is particularly effective here. “Finish with a light setting of the T-zone using Flower Knows Strawberry Cupid Pressed Powder and a light dewy mist like Charlotte Tilbury or Tatcha Mist. This routine will help you achieve a glow that is nothing short of delectable.
Source
www.bustle.com