Photo credit: www.cnbc.com
Adobe is gearing up to introduce a mobile version of its artificial intelligence image generation tool, Firefly, as part of its strategy to enhance creative possibilities and compete against the likes of OpenAI. The launch announcement was made during the MAX creativity conference in London, where Adobe outlined its plans for releasing Firefly on iOS and Android platforms in the near future, although a specific date has not been provided.
Alexandru Costin, vice president of Adobe Firefly, emphasized the importance of mobility for creative professionals, stating, “Creative people think on the go.” He envisions the Firefly mobile app as a continuous companion for creatives. This tool could assist users in brainstorming and developing ideas during their daily commutes, allowing them to arrive at work with a curated mood board ready for further exploration.
In addition to the mobile app, Adobe unveiled its latest AI advancements, including Firefly Image Model 4 and Firefly Image Model 4 Ultra. These new models promise to generate highly realistic images and videos based on textual prompts, all while adhering to a “commercially safe” framework that prevents the misuse of intellectual property.
Facing Rivalry from OpenAI and Others
This initiative represents Adobe’s ongoing effort to integrate AI into its suite of creative tools amid rising competition from well-funded peers such as OpenAI and Runway. Recently, OpenAI introduced a native image generation feature that gained widespread attention, demonstrating its ability to produce images reminiscent of the Studio Ghibli animation style as well as toy doll renditions of characters. The overwhelming demand for this tool prompted OpenAI CEO Sam Altman to remark on the impact it was having on their GPU capabilities, jokingly noting that “our GPUs are melting.”
While acknowledging the intensifying competition, Costin pointed out that Adobe is open to collaborative efforts with other technology firms, including partnerships with OpenAI, Google, and Runway to integrate their AI tools into Firefly. “Competition is great,” he affirmed, adding that such collaborations not only foster innovation but also help to meet the evolving needs of creative professionals.
As the landscape of AI in creative applications continues to evolve, Adobe’s initiatives signal its commitment to pioneering advancements in this space, positioning itself as a leader in harnessing technology to enhance artistic expression.
Source
www.cnbc.com