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Amazon Advances AI Integration with New Shopping Tool and Health Chatbot

Amazon is exploring the potential of artificial intelligence (AI) by testing a novel shopping tool and a health-oriented chatbot. These initiatives signal the company’s commitment to enhancing user experience on its platforms through cutting-edge technology.

The shopping feature, termed “Interests,” enables users to formulate customized shopping prompts using simple, everyday language. This innovative tool aims to make online shopping more intuitive and personalized.

For example, if a user mentions they are looking for “brewing tools and gadgets for coffee lovers,” the Interests feature will sift through Amazon’s extensive catalog to present the latest relevant products. Currently, this feature is available to a select group of U.S. customers via the mobile app and website, with plans for broader rollout across the country.

According to Amazon, the Interests tool utilizes large language models to transform user queries into formats that can be easily interpreted by traditional search engines, enhancing the efficiency of product searches.

In a separate development, Amazon is piloting a chatbot known as “Health AI.” This tool aims to deliver health-related information and recommendations, facilitating user access to products and services for various healthcare needs. A spokesperson noted that the health assistant is designed to help customers navigate their health decisions more effectively.

The introduction of the Health AI chatbot was previously reported by CNBC, highlighting Amazon’s strategic shift towards incorporating health and wellness support into its services.

This latest announcement follows other AI-driven shopping advancements by Amazon discussed in earlier coverage by Investopedia, including the introduction of an AI chatbot and the Haul bargain platform.

Following these updates, Amazon’s stock experienced a slight dip in morning trading, although shares have appreciated by approximately 14% over the past year as of Tuesday.

UPDATE—March 26, 2025: This article has been updated to include confirmation of the health bot.

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www.investopedia.com