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Apple to Introduce AI-Generated Review Summaries in App Store
Apple is set to enhance the user experience in its App Store with the upcoming release of AI-generated review summaries as part of the iOS 18.4 update. This development was highlighted by Macworld, which noted that the latest developer beta introduces succinct summaries of user feedback across various app listings.
According to information provided on Apple’s developer site, these summaries will be produced using advanced large language models. The technology aims to condense user reviews into concise paragraphs, capturing key points and highlights.
The formatting of these summaries will follow a clear structure: they will commence with positive remarks from users and conclude with any critical feedback. Apple has committed to updating these summaries at least weekly, ensuring they remain relevant as new reviews are submitted. Additionally, users will have the option to report any issues with the summaries by pressing and holding on a review.
Initially, the feature will be rolled out in the US App Store for both apps and games that have been published in English. It will only apply to those applications that have accumulated sufficient reviews to warrant a summary. Expansion to additional countries and languages is expected later in the year.
This latest initiative aligns Apple with broader trends in the tech industry, as evident from Amazon’s introduction of AI-generated review highlights in 2023. Amazon’s feature focuses on distilling customer sentiments and product characteristics frequently referenced in reviews, providing summary information prior to displaying the complete feedback.
In principle, these review summaries are designed to streamline the process of gathering feedback, allowing users to quickly access the main points without sifting through numerous individual reviews. However, there are concerns regarding the susceptibility of such a system to manipulation, potentially encouraging unethical companies to inundate review sections with inflated feedback.
Reflecting on personal experiences with Amazon’s summaries, I have found the prioritization of positive comments to be somewhat misleading. As a professional reviewer, it is often the negative aspects that should be highlighted first when evaluating a product. Balancing the good and the bad in reviews is essential for realistic consumer guidance.
Source
www.theverge.com