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Apple’s Vision Pro Plans Reveal Exciting Developments
Recent reports suggest that Apple is actively pursuing the development of a more affordable version of its Vision Pro headset, contrary to earlier assumptions about a halt in these plans. According to insights from the Bloomberg and Mark Gurman’s Power On newsletter, Apple is currently developing two distinct models. One of these will be lighter and more economically accessible than the initial release, while the other will feature a tethering option for Mac users.
This pivot towards a tethered device, initially considered for augmented reality (AR) glasses, reflects Apple’s strategy to enhance the functionality of the Vision Pro. The aim is to establish a highly responsive system capable of seamlessly streaming a user’s Mac display or integrating with sophisticated enterprise software, as detailed by Gurman.
Aiming for Everyday Usability
Ultimately, Apple’s overarching ambition is to design AR glasses that can be worn comfortably and conveniently, akin to traditional spectacles. The forthcoming iterations of the Vision Pro are viewed as critical steps in this journey. Gurman emphasizes that Apple’s CEO Tim Cook is determined to outperform competitors like Meta, striving to set a benchmark in the industry for augmented reality products.
Market Position and Strategic Goals
As the competition heats up in the AR space, Apple’s commitment to innovation suggests that the company aims not only to capture consumer interest but also to redefine user experience in augmented reality. By potentially lowering the price point and enhancing accessibility, Apple could appeal to a broader audience, positioning itself ahead in the rapidly evolving market.
Source
www.engadget.com