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Auntie Anne’s Pretzel-Scented Fragrance Sparks Resale Frenzy
Auntie Anne’s customers have shown a high demand for their new Knead fragrance, with bottles being sold on eBay at prices up to four times the original retail value.
On August 14, the iconic pretzel company launched a one-of-a-kind pretzel-scented perfume. Dubbed ‘Knead,’ this unisex fragrance is characterized by its “buttery notes and a hint of sweetness,” making it a curious addition to the world of perfumes.
Initially priced at $25 for a 1 oz. bottle on the company’s website, the fragrance quickly sold out, prompting many to turn to online marketplaces to resell the item. Due to its limited availability, resellers have taken the opportunity to inflate the price, with postings on eBay reaching around $100 per bottle.
In one notable instance, a 1 oz. bottle combined with an Auntie Anne’s tote bag was listed for $175 on August 21, excluding shipping costs, revealing the lengths that some fans are willing to go to own this novelty product.
Despite the elevated prices on resale sites, demand remains strong, as Auntie Anne’s announced on August 21 that customers could preorder the fragrance for a limited time, following the rapid sellout of the initial batch. The brand indicated that only a small supply would be made available for the preorder.
The announcement of the preorder option elicited excitement among fans on the brand’s Instagram, with many expressing their eagerness to secure a bottle, even though the estimated shipping times were longer than some would prefer. “Tis’ the greatest day of my life,” exclaimed one enthusiastic customer, while another shared, “Just got one! Thank you for doing the preorder.”
However, the secondary market remains active, with various resellers continuing to list their stock. Drawing parallels to other collectible items, such as the Stanley tumblers that resold for exorbitant prices, the Knead fragrance may well follow suit, potentially driving its resale value even higher.
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Following its exclusive August drop, other collectible items, including McDonald’s plastic cups, have also surged in value on online marketplaces, further highlighting the growing trend of collectible food-related merchandise.
Source
www.dexerto.com