Photo credit: venturebeat.com
Leadership Changes at Besitos as Company Grows
Besitos, an emerging player in the online gaming and rewards landscape, has announced a significant shift in its leadership as it seeks to further develop its core services, KashKick and Besitos Marketplace. The Tampa-based company is focused on enhancing financial empowerment through engaging entertainment experiences.
Jeevan Balani has been named the new CEO of Besitos, succeeding co-founder Vishal Mahtani, who will transition to the role of chairman of the board. Additionally, Mike Murzyn has stepped in as Chief Operating Officer (COO), while Chris Maynard takes on the role of Chief Product Officer (CPO).
The flagship offerings of Besitos, KashKick and Besitos Marketplace, have seen considerable success. KashKick, which was recognized as the 11th fastest growing company on the Inc. 5000 list, is centered around real-time consumer rewards, granting millions of users hassle-free access to cash incentives through gaming, surveys, and interactive tasks, all without any hidden conditions.
On the other hand, Besitos Marketplace is strategically aimed at capitalizing on the burgeoning $32 billion mobile gaming sector. This platform integrates innovative technology, insightful data analytics, and engaging gameplay to create new revenue opportunities and extraordinary value for its users.
Reflecting on the company’s journey since its inception eight years ago, Mahtani stated, “It’s hard to believe how far we’ve come—building a fully bootstrapped company that now supports over 3.5 million users and generated around $20 million in 2024. Our mission to empower individuals financially while fostering a welcoming company culture is paramount. I am excited about this leadership transition and have full confidence in Jeevan, Mike, and Chris as they guide us into the next chapter. My focus will remain on enhancing our social impact and discovering innovative avenues for growth.”
Balani, who takes the helm as CEO, brings over 25 years of executive leadership experience, having started his career at renowned firms like Accenture and McKinsey & Company. His background includes advisory roles for high-growth enterprises and venture-backed startups, such as Outschool and MasterClass, and he joined Besitos in August 2024 as Chief of Staff.
Expressing his enthusiasm about his new role, Balani stated, “I’m honored to step into the CEO position. Witnessing the dedication of Vish and the team to revolutionize the online rewards sector has been inspiring. I look forward to leading Besitos with an emphasis on broadening earning opportunities and enhancing user rewards to deliver unparalleled value.”
Murzyn, appointed as COO, previously held the positions of general manager and executive vice president for Besitos Marketplace. With extensive expertise in marketing and consumer insights spanning over 25 years, he has a strong grasp of evolving customer needs. His background includes a significant stint at InboxDollars, culminating in the role of Vice President of Programmatic Market Research.
Maynard joins as CPO after a robust two-decade career focused on innovation in advertising technology and AI-driven personalization. Previously, he worked at Revcontent, where he held various positions, including Vice President of Products and Chief Product Officer, and he holds four patents in the advertising technology sector.
Founded in 2017 by industry veterans Mahtani and Jacob Shemesh, Besitos operates out of Tampa, Florida, aspiring to reward users for their engagement with their products. Besitos leverages an API and microservices architecture to enable partners to enhance consumer loyalty and monetize their brands effectively.
Source
venturebeat.com