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Billie Eilish’s Your Turn Fragrance Campaign: A Dreamy Celebration of Lacy Lingerie

Photo credit: www.bustle.com

Billie Eilish, a pop icon of her generation, has adeptly balanced her roles as a performer and a savvy businesswoman. When she is not captivating audiences with her music or recording new tracks, she immerses herself in entrepreneurial ventures, frequently promoting her various products.

Though she has already achieved great success, particularly with her Eilish Fragrances line, there remains an evident passion behind her promotional efforts. The brand has garnered significant attention since the launch of the Eilish Eau de Parfum in 2021. This unique fragrance, housed in a bottle that resembles a sculptural bust, quickly gained traction online, notable for its artistic design. Following its success, Eilish has released several additional scents, including Eilish No. 2 & No. 3, and her latest fragrance titled Your Turn, which debuted in February with an alluring campaign featuring lingerie-themed photographs.

On March 26, Eilish shared additional visuals from this campaign, showcasing a collection that is sure to appeal to those who appreciate delicate lingerie aesthetics.

Billie’s Lacy Chemise

In recent years, showcasing intimate wear has become a prominent fashion trend, with various styles gaining popularity, from thongs to traditional briefs. As styles evolve, so too do the interpretations of intimate apparel, with some opting to forgo traditional layering entirely. Eilish, however, stands out from the crowd, putting her unique spin on current trends.

In one captivating look from the Your Turn campaign, she donned a lacy chemise adorned with white floral designs against a backdrop of rich black fabric. This ensemble harkened back to the glamourous styles of Old Hollywood, yet Eilish’s modern twist is evident; she complemented the chemise with a fitted long-sleeved top that dramatically reveals her lingerie underneath.

The lower portion of her outfit featured a distinctive skirt crafted from netted white mesh, adding an intriguing contrast to the dark fabric above as she delicately held the fragrance bottle in her hands.

Lace Cycling Shorts, Too?

Her second outfit beautifully blended contemporary and vintage lingerie styles. She wore a pinstriped romper that exuded an office vibe, albeit with a daring plunging neckline. Adding a striking element to the look, her lacy cycling shorts in vibrant red peeked through, reminiscent of styles that were popular decades ago as a way to manage unexpected wardrobe malfunctions.

Enhancing this retro aesthetic, she paired her ensemble with thigh-high stirrup leggings, drawing inspiration from fashion trends of the 1980s.

Her Marilyn-Coded Slip

The final look was a seductive lacy slip, reminiscent of the iconic garments worn by Marilyn Monroe in her classic film The Seven-Year Itch.

These visually striking outfits not only highlight Eilish’s exceptional style but also suggest that her latest fragrance, Your Turn, is poised to be another statement piece within her brand. The bottle itself, while serving as a fragrance container, doubles as a stylish accessory.

The Eilish Your Turn scent is currently available for $90 for a 100mL size, making it a coveted addition for fans and fragrance enthusiasts alike.

Source
www.bustle.com

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