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How did you prepare to connect emotionally with the interview subjects in the book, some of whom lost everything?
In crafting this narrative, I sought to delve deeply into the intricacies of involvement in multi-level marketing (MLM), which led me to engage with numerous individuals who experienced significant financial loss due to these schemes. I devoted extensive time to conversing with several of these participants, exploring in detail the mechanics and realities of working within MLM operations. My aim was to convey that entering into MLMs is far more complex than simply attending a local event and falling prey to flashy promises.
Today’s MLMs utilize advanced marketing strategies, including podcasts, books, and brochures designed to attract and persuade potential recruits. Contrary to the stereotype that MLMs primarily target gullible individuals, they employ sophisticated techniques to ensure their responses to inquiries seem reassuring. For example, when confronted with the question, Why am I losing so much money?, the response often takes the form of, Oh, you have to invest to get a return.
I aimed for the book to be relatable and humane. The broader American experience of grappling with financial burdens—whether it’s rent, job demands, 401(k) savings, or mounting medical and student debt—resonates widely. This feeling of unfairness isn’t confined to the realm of MLMs. Modern MLMs mirror many conventional business models promoted by celebrities and social media influencers, increasing the likelihood of individuals being drawn into their web. My approach was to remain open and eager to learn from those willing to share their stories, as the topic of MLMs is often overlooked, and many appreciated having the chance to recount their experiences.
Do you think “MLM brain” is going to get worse as the economy craters?
Historically, MLMs emerged in the aftermath of the Great Depression, coinciding with a transition toward a postwar era filled with optimistic notions of prosperity and abundance. This trend continued through various economic downturns, including the financial challenges of the 1970s and the crises of the 1990s, culminating during the Great Recession. Currently, we see a proliferation of affiliate-marketing and coaching programs that capitalize on the desire for opportunity, yet often lack a sustainable market model, effectively drawing in new participants without genuine product value.
Moreover, the normalization of such practices is evident, especially when high-profile individuals promote questionable ventures, such as cryptocurrency initiatives, suggesting a troubling acceptance of these trends within mainstream discourse.
Source
www.vogue.com