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Broadway League Releases 2023-2024 Audience Demographics Report
The Broadway League has published its annual report on audience demographics for the 2023-2024 theatre season, covering attendance from June 2023 to May 2024. This year marks the twenty-fourth iteration of the series, which aims to examine the current audience composition and compare it with historical data, while also identifying trends that may shape the future of Broadway.
The latest findings indicate that this season saw 12.3 million admissions, a slight increase from the previous year. However, this figure remains 16.8% lower than the record-setting 2018-2019 season, which was the last complete season before the disruptions caused by the COVID-19 pandemic.
In terms of audience demographics, the report reveals that about 21% of attendees came from New York City, while 13% hailed from surrounding suburban areas, marking the lowest percentage of local attendees in three decades. The majority, or 45%, comprised theatregoers traveling from other regions across the United States, and 21% were international visitors. Notably, the 2.62 million tickets sold to international guests represents the second-highest number recorded in the past 30 years.
Gender representation within the audience showed that 65% of attendees identified as women, and those identifying as BIPOC (Black, Indigenous, or People of Color) made up 28% of the audience. The average age of a Broadway theatregoer was reported to be 42 years. Among patrons aged 25 and older, a significant 84% had completed college education, with 44% holding graduate degrees. The average annual household income among these attendees was a noteworthy $276,375.
During the season, the average patron attended five shows, with only 6% of attendees seeing 15 or more performances. Interestingly, half of the respondents indicated that they attended more shows this season compared to five years prior, and 29% reported attendance levels remained stable. A strong 93% expressed intentions to purchase tickets for future Broadway shows.
To gain deeper insights or to view the complete report, click here.
Source
www.broadwayworld.com