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The landscape of makeup is shifting, with black eyeliner, once a staple of beauty routines, beginning to recede into the background. In the early 2000s, tightlining and edgy looks became synonymous with personalities like Avril Lavigne, establishing deep black hues as the go-to choice for eye makeup. For years, trends like cat-eyes and smoky eyes not only reigned supreme but were essential components of a makeup kit. However, a noticeable evolution is occurring.
The initial shift was marked by the rise of the brown mascara trend, which catered to those seeking a softer, more natural appearance. More recently, a growing number of individuals have opted out of mascara altogether, favoring eyelash serums instead. This preference aligns with the clean girl aesthetic and the ‘skinification’ trend affecting eyebrows and lashes, especially among Gen Z, who are leaning towards less makeup.
As mascara takes a step back, eyeliner choices are naturally diversifying. The current landscape showcases two predominant trends: vibrant color choices or a return to brown. Recently, Hailey Bieber has significantly popularized the brown eyeliner look.
Hailey Endorses Brown Eyeliner
In a TikTok shared on April 19, the founder of Rhode provided a sneak peek into her evening makeup routine, captioned “a late night grwm.” Her sequence began with products from her brand to prep her skin, followed by the application of a brown eyeliner pencil to achieve a sultry yet understated look.
Bieber demonstrated her technique by lining her upper eyelid and then utilizing her finger to smudge the liner towards her brow bone, giving her eyes a softer definition. The application on the lower waterline was also gentle; rather than the bold tightlining typically achieved with black eyeliner, the brown pencil offered a subtle enhancement that maintained the natural beauty of her eyes.
She opted for the Make Up Forever Artist Color Pencil, which has become a favorite for achieving this new standard.
How to Style Brown Eyeliner
Brown eyeliner is more than just a fleeting trend, according to renowned makeup artist Christian Briceno. He describes it as “a super versatile product that provides a softer, undone yet intentional look.” Briceno notes that this trend resonates with the ongoing ’90s revival in fashion, where earthy brown tones dominated, and adds a touch of sophistication to a soft glam appearance.
The advantage of using brown eyeliner lies in its ability to complement natural shadows, avoiding a hollowness that can sometimes heighten the appearance of aging. Briceno emphasizes, “Brown eyeliner can define your eyes without the harshness associated with black, which can feel overdone or aging.”
This versatile tool can be used for anything from a clean, precise line to a more relaxed, smudged effect. Briceno remarks, “It’s my go-to for effortlessly chic eye makeup that can be easily manipulated for various styles.” Hailey Bieber seems to share this sentiment, showcasing the timeless appeal of brown eyeliner.
Source
www.bustle.com