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In the competitive field of interior design, standing out can be crucial for success, especially for newcomers. Designer Jennifer Clapp, principal at Hacin, emphasizes the importance of showcasing a personal style. She suggests that aspiring designers create their own examples of work, which might include photographing appealing materials, making presentation boards, or creating renderings paired with conceptual imagery that reflects their vision.
During his initial interview at a prominent architectural firm, Cotter Christian, associate dean and assistant professor at Parsons School of Design, shared drawings of an off-Broadway set he had designed. He notes, “That dominated our conversation.” He advises potential candidates to consider what makes them unique in the competitive landscape, echoing the sentiment that firms are interested in the individual rather than just their portfolio.
Get posting.
Social media platforms like Instagram can serve as a powerful tool for new designers to establish their aesthetic. Torrey points out that many emerging talents without extensive portfolios gain recognition by curating and attributing inspiring images from architecture and design on their accounts. Christian encourages users to include thoughtful captions that explain their choices, stating that sharing their inspirations can help followers connect with their vision.
Once you have something to show
Build a website…
Establishing an online presence is vital in today’s digital age. Spence recalls a pivotal moment when a potential client hesitated to hire her due to a lack of a website. “I thought showing my work in person would suffice,” she says, reflecting on the misstep that cost her the job. A straightforward, well-organized website can often serve as a first impression that verifies a designer’s legitimacy.
According to Christian, a simple website created through platforms like Squarespace or Wix can suffice, as long as it presents a clean, user-friendly interface.
…but also consider maintaining an old-school printed portfolio.
Geoffrey Taylor, dean at the School of Building Arts at SCAD, advocates for keeping a traditional printed portfolio as well, particularly when interviewing with firms. “The digital format can sometimes become cumbersome,” Christian notes, suggesting that high-quality printed drawings and sketches can still resonate with potential employers, as tactile experiences remain impactful.
Invest in great photography—and graphic design
A significant aspect of a designer’s portfolio is the visual representation of their work. Marie Carson from M. Elle Design in Los Angeles stresses the importance of hiring a skilled interior photographer. “Most clients won’t be able to see your work in person,” she explains. “So your images need to effectively showcase your design.” The role of a stylist is equally vital, according to Chiprut, who mentions that professional styling can enhance the perception of a space, emphasizing its personal touches that make it feel inviting and complete.
Source
www.architecturaldigest.com