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Burger King Unveils New Frozen Strawberry & Nerds Beverage

In a nostalgic nod to summer days of the past, Burger King has introduced a refreshing new frozen drink: the Frozen Strawberry Flavored & Nerds beverage. This strikingly colorful treat combines icy sweetness with crunchy candy, promising to evoke childhood memories while delivering a fun and flavorful experience.

Set to hit the menus across the country as of April 24, this limited-time offering features a base of either strawberry or blue raspberry slush, topped with a generous scatter of tangy Nerds candy. The smooth and cold slush is enlivened by the candy’s crispy texture, providing a delightful contrast that cuts through the sweetness, making for a playful treat that embraces enjoyment without overcomplicating things.

Burger King appears to be tapping into a successful trend with this release, continuing its recent focus on eye-catching frozen beverages. Past hits like the Fanta Kickin’ Mango, Cotton Candy Cloud, and Pink Lemonade exemplify the brand’s strategy of creating visually vibrant drinks that draw customers in, particularly during warmer seasons. The Nerds-topped drink aligns perfectly with consumer desires for color and flavor, catering to a sense of nostalgia that resonates well with patrons.

This trend reflects broader consumer preferences identified in Datassential’s upcoming food and beverage trends report for 2025. Younger demographics, namely Gen Z and millennials, are leaning toward indulgent and fun flavor profiles that remix their favorite childhood snacks into adult-friendly formats. Burger King’s new offering straddles the line between beverage and dessert while cleverly employing elements of nostalgia in its marketing.

The drink’s announcement has sparked discussions among food influencers, such as @markie_devo, who noted the mixed responses from fans. While some expressed excitement, others humorously compared it to offerings from Sonic, indicating a spirited debate among fast food enthusiasts. However, many fans praised the new drink, labeling it a “2000s candy fantasy” and expressing eagerness to try it.

To enhance the launch, Burger King is celebrating National Strawberry Month with a promotional campaign: every Saturday in May, customers can receive a complimentary classic Frozen Strawberry Flavored beverage—without the Nerds—along with any purchase of $1 or more. This offer will be available through the BK app or on bk.com, while supplies last at participating locations in the U.S.

Whether you are seeking a nostalgic trip down memory lane or simply a cool drink to beat the heat, Burger King’s latest frozen beverage promises to deliver both satisfaction and a fun twist.

Source
www.foodandwine.com