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Canadians are being encouraged to visit California despite the political tensions stemming from former President Donald Trump’s administration. This message is at the heart of a new tourism initiative launched by California Governor Gavin Newsom and Visit California.
In a recent social media video, Newsom announced, “Today we launched a new international campaign focused on encouraging Canadians to come visit the great state of California.” He expressed a desire to shift perceptions following increased tensions, noting, “The state of mind in the United States of America has dramatically changed as it relates to Canada.” Last year, approximately two million Canadians traveled to California, indicating a significant interest in the state.
The campaign aims to counteract the decline in Canadian tourism to the U.S. during the recent years of tariffs, which have contributed to a 12% decrease in visits from Canada in February compared to the previous year. This marks the first downturn in Canadian tourism to California since the onset of the COVID-19 pandemic.
In terms of economic impact, last year Canadian visitors spent around $3.72 billion while in California. Newsom emphasized the appeal of California, describing it as “the ultimate playground” that offers diverse attractions from stunning beaches and national parks to vibrant gastronomy and outdoor pursuits. He urged Canadians to embrace the positive aspects of the state, stating, “California Love” awaits them.
Visit California’s president and CEO, Caroline Beteta, also reiterated California’s commitment to welcoming Canadian visitors, highlighting the shared values between the two regions. Beteta stated, “California and Canada share so much in common… and we look forward to welcoming you back with the same community spirit you’ve always shown us.”
In a demonstration of their warm welcome, Palm Springs has put up banners featuring the Canadian Maple Leaf in key locations as a sign of appreciation for their Canadian visitors. Mayor Ron De Harte commented on the significance of this gesture, noting that many Canadians are part of the Palm Springs community for extended periods each year.
Despite these efforts to promote travel to California, concerns remain among Canadians regarding potential safety and political issues in the U.S. B.C.’s Minister of Housing and Municipal Affairs, Ravi Kahlon, noted a significant decline in Canadian travelers to the U.S., connecting this trend directly to tariffs and an overall sense of unease about cross-border travel.
Kahlon acknowledged the campaign’s intentions but also advised Canadians to remain cautious and aware of their conditions while considering travel. He reinforced the message that Canadians have responded to the tariffs and associated challenges in a firm manner, stating, “we’re not a 51st state” and emphasizing the importance of lifting the tariffs.
Source
globalnews.ca