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In 2017, Publishers Weekly noted that encapsulating the Chinese children’s book market could be summed up as A, B, C—amazing, booming, and crowded. As we look towards 2025, the “booming” aspect has faced challenges in light of the pandemic and the subsequent recovery period; however, the market continues to display remarkable strength. With 285.8 million individuals under the age of 18, according to the latest data from UNICEF, this segment remains not only substantial but also highly competitive, featuring around 550 publishers dedicated to children’s literature. Furthermore, the market is increasingly influenced by e-commerce dynamics, prompting the addition of ‘D’ for disruptive and ‘E’ for e-commerce to its description. This article delves into the evolving landscape of the market and examines the activities of three prominent children’s publishing houses: Aurora Publishing House, Beijing Dandelion Children’s Book House, and Jieli Publishing House. Readers can explore the stories of these companies and access a comprehensive report in our Scribd reader provided below. For further insights, the PW China Showcase is available for past coverage on the Chinese book publishing scene at PW China Showcase.
This article has been produced with contributions from the publishers featured in this discussion.
The Chinese Children’s Book Market Continues to Evolve and Grow
Aurora Publishing House
Beijing Dandelion Children’s Book House
Jieli Publishing House
Read the entire feature using the Scribd reader below:
Publishers Weekly – Children’s Books in China 2025 by Publishers Weekly on Scribd
A version of this article appeared in the 03/24/2025 issue of Publishers Weekly under the headline:
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www.publishersweekly.com