Photo credit: www.dexerto.com
Chipotle has revealed an exciting initiative for this year’s Cinco de Mayo, offering an opportunity for players of Roblox to win one of 50,000 complimentary burritos.
Established in 1993, Chipotle has grown into a leading destination for those craving Mexican-inspired fast food.
Cinco de Mayo commemorates Mexico’s triumph at the Battle of Puebla against the Second French Empire in 1862, a celebration Chipotle has actively participated in over the years. This year is no exception as the restaurant chain aims to engage customers with its unique offering.
The giveaway will allow fans of the gaming platform Roblox to snag one of the 50,000 burritos available on May 5, 2025, but only if they participate in the game.
Chipotle launches ‘Ingredient Quest’ Roblox game
As part of its promotional strategy, Chipotle introduced ‘Ingredient Quest’—a game designed to familiarize players with the brand’s 53 real ingredients while incentivizing them with the chance to earn a complimentary burrito.
Chipotle’s Burrito Builder game is set to launch at 3 PM PT on May 5, 2025.
Here’s an overview of how the game functions:
- Players will interact with an employee in the virtual “Burrito Builder Experience.”
- New participants will start with a starter pack featuring five distinctive ingredient cards aimed at collecting all 53.
- Players must roll burritos to accumulate Burrito Bucks, which can be exchanged for additional card packs.
- 40 ingredients are obtainable via card packs, while an additional eight can be discovered through a virtual scavenger hunt.
- The first 50,000 players to gather all 53 ingredients will unlock a free entree offer.
Chris Brandt, Chipotle’s Chief Brand Officer, noted, “Our fans love to celebrate Cinco de Mayo with our real ingredients. This year, we’re giving the Roblox community the opportunity to compete for free Chipotle and learn more about what makes our brand unique along the way.”
This innovative giveaway aligns with a growing trend of unexpected promotional campaigns from major brands in 2025. For instance, Fireball Whisky is offering a lifetime supply of its products as a prize, but with a twist: participants must be 90 years old or older.
Source
www.dexerto.com