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Exploring the Eccentricities of ‘Magic Farm’
MUBI has once again expanded its repertoire by introducing Magic Farm, a unique film that highlights the misadventures of a dysfunctional television crew attempting to navigate their work environment in an unfamiliar country. Directed and written by Amalia Ulman, who garnered attention for her debut film El Planeta, this Argentine production weaves a quirky narrative that blends humor and satire, particularly through the lens of oblivious American characters convinced they can create television “magic” abroad.
Starring the renowned Chloë Sevigny, Magic Farm may not appeal to all audiences, yet Ulman’s bold storytelling showcases her potential as a filmmaker unafraid to diverge from traditional narrative structures. Viewers can expect a blend of deadpan comedy and purposeful plot detours, which may prompt contemplation on the filmmaker’s deeper intentions.
From New York With Angst
Rating: 3 / 5
Release Date: April 25, 2025
Runtime: 93 Minutes
Director: Heidi Ewing
Writers: Heidi Ewing
Pros & Cons
- Memorable supporting performances add humor and vitality.
- The picturesque Argentine setting enhances the film’s charm.
- The narrative occasionally meanders, lacking a clear direction.
- Notable actors like Simon Rex and Sevigny feel underutilized.
The film explores the dysfunctional dynamics of the crew, exemplified by the humorous complaints of producer Jeff, played by Alex Wolff. His frustration is palpable when he questions why everyone seems to be picking on him after a botched start to their project. Jeff and Edna, the head of the production company portrayed by Sevigny, aim to create a docuseries episode about a local Argentine musician.
However, upon their arrival in Argentina, the crew encounters unexpected challenges, particularly a language barrier that leads them in the wrong direction. These humorous missteps not only provide comic relief but also highlight Ulman’s ability to maintain engagement, even when the plot meanders at times.
Traveling from New York, the film introduces Edna and her eccentric business partner Dave, portrayed by Simon Rex. His comedic presence is established in a witty opening scene, yet his character quickly exits the storyline, leaving viewers wanting more from his engaging performance. The supporting cast, including Elena (played by Ulman) and Justin (Joe Apollonio), keeps the dialogue lively against the scenic Argentine landscapes. Moments of flirtation and camaraderie occur, yet key storylines, such as Edna’s central role, may feel diminished.
Bask in the Absurdity of ‘Magic Farm’
In light of significant issues like a local health crisis woven into the backdrop, one might expect the American crew to address the challenges of their new environment more seriously. Instead, Ulman opts to embrace absurdity throughout the film, which ultimately brings the characters back to their original dilemmas, creating a cyclical narrative structure.
While some filmmakers masterfully use circular storytelling—as seen in the works of director Stanley Kubrick—Ulman’s execution may leave viewers desiring a more substantial closure, especially under the auspices of a respected platform such as MUBI. Nevertheless, Magic Farm challenges audiences to appreciate its unique quirks and may even draw comparisons to cult classics.
Amalia Ulman Remains a Director to Watch
When Magic Farm taps into its innovative vision, it successfully captivates viewers, evident through creative camera angles and striking visuals reminiscent of distinctive moments in popular series. However, the film’s overall impact can feel somewhat muted, prompting reflection on whether stylistic choices serve as compensation for a narrative that lacks focus. Nonetheless, Ulman’s ambitious approach to storytelling and her willingness to explore settings beyond the familiar confines of the United States are commendable.
With its theatrical release on April 25, 2025, Magic Farm is set to further solidify Ulman’s place in the indie film landscape, inviting cinephiles to experience her distinctive cinematic voice.
Source
movieweb.com