Photo credit: www.news18.com
Last Updated: February 15, 2025, 18:07 IST
Coke Studio Bharat returns with Season 3, promising a vibrant fusion of India’s musical heritage and contemporary sounds.
Coke Studio Bharat has launched into a thrilling Season 3, featuring an impressive roster of artists including Vishal Mishra, Malini Awasthi, and Jassa Dhillon. This season offers a captivating mix of traditional folk influences with fresh hip-hop and contemporary musical styles.
The return of Coke Studio Bharat marks an exciting chapter in the exploration of India’s vast musical landscape, merging time-honored styles with modern rhythms. This platform has gained acclaim for its innovative approach to blending regional influences into alternative sounds, appealing particularly to younger audiences. This season, the show intends to elevate Indian music by creatively intertwining various musical narratives and influences.
The third season of Coke Studio Bharat presents a wide array of well-known artists alongside rising stars, such as Shalmali Kholgade, Santhosh Narayanan, and Dhanda Nyoliwala, among others. Each piece performed this season pays homage to India’s rich and dynamic musical practices, reflecting genres from Awadhi folk to Punjabi hip-hop, Assamese rock, and Tamil folk traditions. This eclectic mix is aimed at forging a unique sound experience that celebrates not only traditional musical heritage but also encourages innovative experimentation in modern music.
Vishal Mishra expressed his enthusiasm for participating, highlighting the platform’s dedication to expressing the diverse sounds of India. He remarked, “Coke Studio Bharat has always been a platform that celebrates different shades of India’s diverse musical landscape. I’m excited to contribute my sound and see how the fusion of different genres comes together to create a unique narrative for the audience.” Malini Awasthi, known for her folk contributions, also underscored the importance of maintaining traditional music, stating, “Folk music is always nostalgic because it carries the soul of our history, our region, our people. With Coke Studio Bharat’s deeply rooted connections, we are reintroducing these timeless sounds to a new generation, proving that tradition and innovation can sing in perfect harmony.”
Greishma Singh, Vice President of Coca-Cola India & South-West Asia, discussed the cultural relevance of Coke Studio Bharat, emphasizing its influence on the contemporary sound landscape of India. She noted, “At its core, Coke Studio Bharat is all about storytelling and culture – bridging traditional and modern with a unique and recognizable sonic & visual identity. Season 3 brings a fresh youthful take on unique sounds that cover a rich tapestry of genres of music.” Devraj Sanyal, CEO of Universal Music Group India & South Asia, added that the global perspective on music is vital: “At Universal Music Group, we have always considered the world, not just India, as our marketplace for music. Season 3 has a high cultural quotient of young and fearless sounds while staying deeply rooted in our storied heritage. It’s an exciting chapter in the evolution of the platform.”
With this remarkable assembly of artists and a refreshed vision to shape the contemporary musical identity of India, Coke Studio Bharat Season 3 is poised to enchant audiences in remarkable ways. The season opens with its first track on February 21, 2024, promising a vibrant assortment of melodies that celebrate India’s cultural past alongside modern influences. Audiences can look forward to an experience rich with emotional depth, intricate beats, and insightful storytelling that reflects the continual evolution of India’s music scene.
Source
www.news18.com