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The year 2025 is shaping up to bring some exciting music moments.
Roc Marciano and DJ Premier have captured the attention of hip-hop enthusiasts with their fresh single titled “Armani Exchange,” accompanied by the announcement of a collaborative EP set to drop later this year. Curiously, the genesis of this partnership emerged from a serendipitous encounter at Macy’s iconic Herald Square store in New York City.
Reflecting on their initial meeting, DJ Premier recounted in a press release, “True Story. Several years ago, while shopping at Macy’s in Herald Square, I was passing by the ‘Armani Section’ when I spotted Roc Marci. He asked me when we would collaborate on a record, and I assured him that we would get to it eventually.”
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Roc Marciano further elaborated, “Fast forward a few years, just before Christmas 2024, I reached out to him to suggest it was time to make it happen. I brought up our initial meeting, and he suggested that should be the title of the track, setting the tone for our collaboration.”
Musically, the track opens with DJ Premier’s distinctive cuts, leading into Roc Marciano’s signature smooth and stylish flow. “If it’s me and Preem, then it’s a smash hit like summer madness,” he delivers with confidence. His lyrics showcase a vivid lifestyle intertwined with sharp wordplay, instantly embodying the classic hip-hop essence.
Should the remainder of the EP mirror the quality of this single, fans are in for a major treat. The collaboration of such seasoned artists reinforces the notion that hip-hop transcends age, and there remains immense value in the expertise of veteran artists.
Stay tuned for updates regarding the EP’s title and release date as they become available.
In the meantime, check out “Armani Exchange” below.
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www.billboard.com