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What you need to know
Duolingo’s iconic owl mascot has reportedly passed away, sparking intrigue and curiosity surrounding the circumstances of its demise. The language-learning platform has taken to its social media channels to share clues and engage with its user base about the situation. In a recent update via X, the company indicated that all its characters have faced similar fates, leading to speculation about a larger narrative unfolding on social media.
The announcement of the owl’s death came earlier this week, with Duolingo revealing that the cause remains under investigation. This statement was communicated through a post that highlighted the company’s cooperation with authorities looking into the matter. In a rather playful manner, Duolingo noted, “We’re aware he had many enemies, but we kindly ask that you refrain from sharing why you hate him.”
The post humorously suggested that perhaps the owl met its fate while waiting for users to complete their lessons, stating, “Tbh (to be honest), he probably died waiting for you to do your lesson, but what do we know.”
Amidst this bizarre turn of events, the company has leveraged the situation to promote its Duolingo Max subscription, framing it as a tribute to the beloved mascot. This move raises questions about whether this incident aligns with a potential rebranding or a creative marketing strategy.
Adding another layer to the narrative, Duolingo referenced pop star Dua Lipa, likely alluding to their frequent collaborations and playful social media exchanges. The mention hints at a cross-promotional effort, especially with the brand already having shared several playful videos that depict the owl and Dua Lipa together.
In an entertaining TikTok video, Duolingo showcased other characters from its platform, named Lily and Zari, as they carried the owl’s coffin around their office. This light-hearted depiction hints at the brand’s approach to the situation, blending humor with the underlying story of loss.
In a follow-up update, the company shared a video that provocatively featured the owl being struck by a Telsa Cybertruck, humorously illustrating the bird navigating through various realms of the universe. Additionally, Duolingo is offering a reward for any information regarding the identity of the driver involved in the fictional incident.
The ongoing interest in discovering the truth behind the owl’s demise has piqued the curiosity of followers. On February 13, Duolingo revealed via X that all its characters had succumbed to similar fates, underscoring a commitment to transparency while expressing regret over the news. This intriguing update fosters an engaging dialogue with users as they await further developments.
Interestingly, Duolingo has chosen to update its profile picture to feature a deceased owl, leaving fans to ponder the direction this storyline may take. In a subsequent video on February 14, the company disclosed the reasons behind the off-screen deaths of other mascots, adding more dimensions to this multifaceted narrative while keeping the fate of the owl shrouded in mystery.
Pour one out for the bear. #RIPDuo #RIPEveryone. February 14, 2025
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