Photo credit: www.cbsnews.com
Japan’s Hoshino Resorts to Launch First Japanese Onsen in the US
Hoshino Resorts, one of Japan’s premier luxury hotel chains, is set to introduce a new “onsen” hot spring resort in upstate New York, which will be the first of its kind operated by a Japanese company in the United States. This initiative aims to provide American guests with an authentic Japanese relaxation experience, known for its mineral-rich waters and serene atmosphere.
Onsens play a crucial role in Japanese culture, where patrons traditionally enjoy communal bathing in natural springs, offering both health benefits and a social experience. They are highly regarded by both Japanese citizens and international visitors who seek a unique and relaxing getaway.
The planned inn in Sharon Springs is expected to open its doors in 2028. This endeavor marks a significant step for Hoshino Resorts, as it is their second attempt to penetrate the North American market, following a previous unsuccessful venture during Japan’s economic boom in the 1980s.
Reflecting on lessons learned from past efforts, the company indicated, “The biggest lesson we learned in the 80s is that if a Japanese hotel operator wishes to enter the U.S. market, it must meet strong expectations for its concept to reflect Japanese culture.” This emphasis on cultural authenticity is likely to shape the experience offered at the new facility.
Sharon Springs has a rich history as a bustling hot spring and tourist destination, though it has gradually declined over the past century. Hoshino Resorts believes the town is ripe for revitalization, and the introduction of the onsen inn could serve as a catalyst for economic growth in the area. The new “ryokan,” or traditional inn, is expected to feature around 70 guest rooms, providing guests with an immersive experience in Japanese hospitality.
The opening of Hoshino’s onsen is anticipated to draw attention not only from locals but also from tourists seeking an escape into Japanese culture and relaxation, while contributing to the revival of Sharon Springs as a travel destination.
Potential Impact on Tourism
The establishment of this onsen is expected to influence tourism dynamics in the region, attracting visitors interested in authentic cultural experiences. By positioning itself as a unique offering in the competitive hospitality landscape of the US, Hoshino Resorts may pave the way for future Japanese-style establishments in the country.
Conclusion
As Hoshino Resorts embarks on this new venture, it reflects a growing interest in cultural exchanges and experiential travel that appeals to a diverse audience. The initiative highlights both the enduring appeal of Japan’s traditional hot spring culture and its potential to resonate with American travelers in search of holistic and rejuvenating experiences.
Source
www.cbsnews.com