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The San Diego-based burger franchise, Jack in the Box, is strategically targeting the interests of Gen Z gamers and aspiring professionals through an innovative partnership with Epic Games.
In a unique initiative known as “Jack’s CEO Minigames,” participants engage in a competitive environment where they strive to ascend the corporate ladder, ultimately vying for the prestigious title of CEO of Jack in the Box. The reward includes nearly $2,000 worth of food from the chain.
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What Is Jack’s CEO Minigames?
Jack’s CEO Minigames immerses players in a vibrant, themed universe where they encounter familiar Jack in the Box menu items such as curly fries, tiny tacos, and oversized Coke bottles. The gameplay mirrors that of the widely popular Fortnite, where players must utilize strategic skills and reflexes to outmaneuver opponents.
The gameplay format consists of seven randomly selected mini-games within a battle royale setting, as each player competes to climb ranks from intern to manager, then director, and ultimately vice president, finishing at the highest status: CEO.
Related: Start a Jack in the Box Franchise
After each mini-game, players return to a communal lobby where they can interact with “Jack,” providing an opportunity to vote on which minigame to tackle next. This collaborative feature keeps participants engaged and encourages them to influence the game’s direction.
To incentivize participation further, Jack in the Box is launching a series of giveaways through their Jack App. Players can earn a distinctive “secret, exclusive wearable Jack head” for their avatars with the purchase of a Munchie Meal. Additionally, as a grand prize, one lucky player will receive a $1,825 gift card, enough to enjoy free food from Jack in the Box for an entire year.
Here’s how enthusiasts can participate:
- Download the Jack App and become a Jack Pack member.
- Achieve the CEO title in the minigames.
- Capture a screenshot of your victory.
- Share your screenshot on the JITB X account using the hashtag #FreeJack.
The chance to win free food for a year will certainly silence any naysayers who claim that gaming is a waste of time.
Jack in the Box operates approximately 2,200 outlets across 22 states, making it a significant player in the fast-food landscape.
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www.entrepreneur.com