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Jessica Helgerson has unveiled a new collection of wool floor coverings, bringing a much-needed sense of joy in today’s world, where happiness often feels scarce. Echoing Aristotle’s notion that “the secret to humor is surprise,” Helgerson’s flatweave designs are filled with unexpected motifs, including snails, slugs, insects, and even bathtubs. “The wonderful thing about product design is the freedom to create without being bound to a specific site or client,” remarks the renowned interior designer, who splits her time between Portland, Oregon, and Paris. “These rugs embrace a lighthearted spirit.”
The collection, developed in collaboration with Mira Eng-Goetz, a lead designer at Helgerson’s studio, is produced in Rajasthan through Kush Rugs of Portland. Comprising seven pieces, it draws its design inspiration from traditional Swedish flatweaves, particularly the works of Märta Måås-Fjetterström, alongside classic American cross-stitch samplers. Helgerson humorously describes the process: “We mixed these influences together and added a sprinkle of whimsical imagination.”
Nature plays a significant role in these patterns. For example, “Summer Toils,” inspired by the scenery surrounding Helgerson’s home on Oregon’s Sauvie Island, incorporates elements such as shovels, rakes, squash, cherry tomatoes, and, of course, snails. The “Busy Bees” design reflects her adventures in beekeeping, while “Spring Garden” bursts with mushrooms and scallions. The whimsical insects in “Night Garden” appear almost video game-like, a characteristic Eng-Goetz explains comes from the weaving technique, which they chose to play with.
Among the designs, “Aunt Maude” stands out as the most personal creation. This motif is inspired by an imaginary character that Helgerson and her architect spouse, Yianni Doulis, created to guide their own home’s decor. “She’s a sophisticated spinster aunt, poised yet with a hidden collection of exotic lingerie and letters from her Moroccan lover. We envisioned her sipping champagne in a bathtub,” Helgerson shares. “Whether it sells or not isn’t the point; this endeavor was fundamentally about enjoying the process.” jhinteriordesign.com
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www.architecturaldigest.com