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The anticipation surrounding the release of Grand Theft Auto 6 is palpable, but clarity regarding its marketing and development has been sparse. Strauss Zelnick, CEO of Take-Two Interactive, recently addressed the reasons behind Rockstar Games’ limited release of information during a discussion with Bloomberg’s Wall Street Week.
While the first trailer for GTA 6 made its debut in December 2023, details have remained few and far between as the company edges closer to the anticipated launch in Fall 2025.
GTA 6 details remain under wraps until release date is closer
During the interview, Zelnick was posed a question regarding the lengthy development period of GTA 6 compared to the previous installment. He stated two key factors contributing to this timeline. Firstly, he emphasized the necessity of building significant anticipation leading up to the release.
Secondly, he pointed out the complexity of creating expansive and immersive gaming experiences, saying, “Rockstar Games aims for perfection, which is a lofty expectation.” With a span of 12 years since the previous title was launched in September 2013, the lengthy interval has certainly heightened public curiosity.
Zelnick was also asked why the release date for GTA 6 remains closely guarded. He explained that Rockstar intentionally withholds promotional material until the release date draws near to generate a heightened level of enthusiasm.
He remarked, “The anticipation surrounding this title may be the greatest I have witnessed for any entertainment product, and my experience spans numerous sectors within the industry.”
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Additionally, Zelnick noted that competitors often announce their release schedules years in advance. However, he indicated that Rockstar prefers to reveal marketing materials in closer proximity to the launch to foster excitement while managing expectations.
“While we don’t always get it perfectly right, that is the strategy we aim to implement,” he concluded.
Though Rockstar has not finalized an official release date, GTA 6 is widely anticipated for Fall 2025, with a planned PC version launching in 2026. Consequently, reports suggest that various developers are contemplating delays for their own titles to prevent clashing with GTA 6’s launch.
Source
www.dexerto.com