Photo credit: www.vogue.com

Gucci Westman Unveils Innovative Powder Duos for Radiant Skin

Gucci Westman, the founder of Westman Atelier, continually redefines the approach to makeup. Her latest offering, the Powder Duos, showcases her unique ability to manipulate color in unexpected ways: a subtle brown liner to enhance the eyes, soft pastels across the eyelids, and vibrant reds or pinks for the lips. With her signature touch, skin always appears natural—radiant, smooth, and hydrated—achieved through lightweight applications and cutting-edge formulas. These principles are embodied in her new line of six blush and contour palettes available now.

“The idea of combining colors relates closely to my methodology as a makeup artist,” Westman explains in a conversation with Vogue. Instead of opting for a single shade, her technique emphasizes the use of two complementary colors to create depth, resulting in a more lifelike aesthetic. “I’ve always appreciated how different tones can exist harmoniously on the cheeks. Incorporating subtle contrasts brings a lifelike energy. The colors in these duos enhance this effect—the darker shade provides structure, while the lighter one adds just the right splash of vibrancy,” she shares.

If you’re curious about how the Powder Duos differentiate from her popular blush and contour sticks, Westman highlights that these new palettes work synergistically. By blending various textures and shades, they create a more dynamic look. “Layering powders with cream formulas enhances the overall impact and durability, making them versatile whether applied alone or combined,” she elaborates. “The luxurious texture ensures smooth application and consistent color delivery without streaking.”

The Powder Duos are an exemplary take on precision powder makeup. Their finely milled formula allows for a soft, natural finish that feels as light as air while delivering an impressive vibrancy. Enhanced with plant-derived squalane, volcanic rock, and specialized pigments, they promise not only to enhance your complexion but also to care for your skin. “It offers a soft-matte appearance that doesn’t cling but rather integrates beautifully into your skin,” Westman states. “The volcanic rock component helps absorb extra oil, maintaining a flawless finish throughout the day.” Lightweight although potent in color, the formula remains flexible and buildable. Users can easily adjust the intensity by layering the blush as needed and diffuse any overly strong application through blending.

To get the best results, Westman recommends using a soft brush, like the Westman Atelier Powder Brush. By softly swirling the brush into the powder and tapping off the excess, users can achieve a flawless application. The result is a beautifully enhanced complexion that appears effortlessly radiant.

Source
www.vogue.com