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Hermès Overtakes LVMH to Become the Most Valuable Luxury Brand Amid Sales Decline

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LVMH Shares Decline as Hermès Overtakes in Luxury Market

In a significant shift within the luxury goods sector, shares of the French luxury conglomerate LVMH took a notable dive on Tuesday following a report indicating a decline in sales. This downturn marked a pivotal moment as Hermès surpassed LVMH to become the most valuable luxury brand globally, based on market capitalization.

The stock for LVMH experienced a nearly 8% decrease in the European market, while its competitor, Hermès, saw a modest increase of 0.2%. This shift resulted in Hermès achieving a market capitalization of approximately 246.4 billion euros (around $280 billion), compared to LVMH’s market cap, which now stands at about 244.1 billion euros, as reported by CNBC and derived from FactSet data. The decline has seen LVMH’s share value drop nearly 25% since the beginning of the year, in stark contrast to the slight uptick of over 1% in Hermès’ shares.

The parent company of well-known brands including Louis Vuitton and Tiffany & Co. disclosed on Monday that its first-quarter revenue had dipped roughly 2% year-over-year, raising concerns among investors about the luxury sector’s resilience amidst changing market dynamics.

LVMH Faces Economic Challenges

During a conference call with analysts, LVMH’s Chief Financial Officer Cécile Cabanis articulated the company’s ongoing struggles with “macro uncertainties” and the unpredictability of external economic factors affecting performance. While she noted there hasn’t been a pronounced shift attributable to tariffs yet, she acknowledged that this could evolve.

“It’s true that aspirational clientele is generally more susceptible during challenging economic phases, which may have influenced our performance in recent weeks,” Cabanis explained, citing insights from an AlphaSense transcript. This acknowledgment highlights the sensitivity of high-end consumers to broader economic fluctuations.

Cabanis mentioned that the current 90-day tariff pause could present an opportunity for potential negotiations that might alleviate some tariff pressures. She speculated that each of LVMH’s brands would approach the tariff costs differently, suggesting a nuanced strategy in navigating the financial landscape.

Source
www.investopedia.com

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