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HMD Global has officially announced that it will continue its collaboration with Bollywood actor Jimmy Shergill, particularly for its range of feature phones in India. This decision follows the positive reception of the “Khoob Chalega” campaign launched with Shergill last July.
In this renewed partnership, Shergill will feature prominently in HMD’s future marketing efforts across various platforms that promote its feature phone products.
Ravi Kunwar, CEO and Vice President of HMD India and APAC, expressed enthusiasm about the partnership, stating, “We are delighted to extend our association with Jimmy Shergill. His genuine connection with audiences and credible screen presence has significantly amplified our brand message and innovation story to the masses. His values and appeal perfectly complement Human Mobile Device’s vision of making technology accessible to everyone.”
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www.gsmarena.com