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Instagram has introduced a new feature called ‘Blend’, which became available to users starting Thursday. This innovative co-operative feed aims to enhance user interaction by allowing individuals to invite friends to participate. Once a friend accepts a blend invitation, the platform will generate a shared feed of Reels that reflects the activities and preferences of both users, utilizing Instagram’s proprietary algorithm for personalized recommendations.
New Invite-Only Feature Enhances Instagram Engagement
After extensive testing that spanned over a year, Instagram has finally rolled out the Blend feature. Initial sightings of Blend appeared as early as March 2024, and the function was gradually made accessible to a broader audience in the following months. Prior to the official announcement, Gadgets 360 was able to test this feature and confirm its functionality.
Blend creates a shared feed that is exclusive to invited friends, enabling them to exchange a tailored selection of Reels through direct message (DM) conversations. Each user curates this feed based on their interactions on Instagram, ensuring it remains relevant and engaging. To start a blend, one user must invite another, and upon acceptance, the blend will be initiated, allowing for real-time updates as Reels are exchanged in the chat.
Within the blend, users can identify which Reels are suggested for them, even when shared via DM, facilitating a collaborative viewing experience. As they engage with the shared Reels, users have the option to express their reactions through a dedicated messaging bar or quick emoji reactions. Additionally, a dedicated blend icon will appear in the DM interface, positioned alongside the audio and video call options for easy access.
Upon testing the Blend feature, Gadgets 360 confirmed that the system operates seamlessly. Users can easily join the blend upon receiving an invitation via DM by simply selecting the Join button. This functionality is mutually accessible, meaning either participant can exit the blend at any time, offering flexibility and control over the shared experience.
Source
www.gadgets360.com