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Mountain Dew and Little Caesars Unveil New Flavor Collaboration

Pizza and soda are widely celebrated as one of the quintessential food pairings. In a bid to offer something new to consumers, Mountain Dew and Little Caesars have announced an exciting collaboration that is sure to appeal to fans of both brands.

This partnership marks the introduction of a novel soda flavor, Mountain Dew Mango Rush, which will be available in Little Caesars locations across the country. The announcement was made this week, highlighting a notable trend in beverage innovation.

“We’re excited to team up with Mountain Dew for the first time, especially given the success of our previous flavor collaborations,” stated Greg Hamilton, chief marketing officer at Little Caesars. “Our customers consistently seek out bold flavors that enhance their experience, making Mountain Dew Mango Rush a fitting addition to our menu.”

The new beverage promises an enticing fusion of flavors. According to Mountain Dew, it combines “the refreshing citrus taste of Mountain Dew with a bold kick of mango.” The brand emphasized that this product resulted from a collaborative effort aimed at satisfying Little Caesars’ patrons who crave fruit-forward options to accompany their pizzas.

For those who may be uncertain about trying this new flavor, consider the well-known guilty pleasure of pineapple on pizza. This topping has earned a following for its unique combination of sweetness and savory notes, and Mountain Dew Mango Rush aims to provide a similar burst of flavor that complements every slice of pizza.

Mountain Dew Mango Rush is set to launch exclusively at Little Caesars on May 5, with presentations in collectible 16-ounce cans featuring a co-branded design, available for a limited time while supplies last.

In addition to this collaboration, Mountain Dew has been expanding its flavor offerings. Recently, Hard Mtn Dew, a sister brand under the PepsiCo umbrella, introduced Hard Mtn Dew Code Red to its lineup, capturing the essence of cherry and citrus flavors. This option is available in retail outlets nationwide, providing adult consumers another way to enjoy beverages alongside their favorite pizza selections.

As both Mountain Dew and Little Caesars continue to innovate and respond to consumer tastes, this partnership presents an exciting opportunity for fans to explore new flavor combinations that elevate their dining experience.

Source
www.foodandwine.com