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Tostitos Introduces Salsa Cereal as New Game Day Snack

When it comes to game day essentials, fans often think of wings, nachos, and sliders. Now, there’s an unconventional option to consider: Tostitos Salsa Cereal.

In a recent announcement, Tostitos in collaboration with former NFL wide receiver Julian Edelman has decided to launch this unique snack. The concept is straightforward—it’s essentially the familiar combination of chips and salsa served in a cereal format, inviting football enthusiasts to enjoy the classic pairing in a fresh way.

Tostitos detailed that this product aims to simplify the process of snacking during games, allowing fans to indulge without taking their eyes off the action. “It’s a clever twist on the classic chips and salsa pairing that has been a gameday staple for decades but makes it easier than ever for football fans to enjoy the game without ever needing to miss a second of the action,” the company explained.

Interestingly, Tostitos identified this idea as a trend that emerged on social media, notably on Edelman’s platforms. The star athlete shared a tutorial demonstrating how to create this snack, showcasing its ease and appeal.

“Tostitos Salsa Cereal might sound like a wild concept at first, but you have to try it to understand why it’s a total game changer,” Edelman stated. He expressed enthusiasm about sharing this “secret salsa snack hack” with fellow fans, emphasizing that it has become his preferred way to enjoy Tostitos chips and salsa.

In conjunction with this launch, Tostitos has unveiled a limited-edition Salsa Cereal Box, complete with all the necessary components to enjoy this snack. Fans can enter for a chance to win one of these specially designed kits featuring Edelman’s likeness by following @Tostitos on Instagram, liking the official announcement, and interacting through comments with the hashtags #TostitosSalsaCereal and #Sweepstakes.

For those who prefer a more hands-on approach, creating this dish at home is simple, as Edelman demonstrates. The process involves crushing Tostitos chips into a bowl, adding Tostitos salsa, and enjoying it like a traditional cereal.

Leslie Vesper, Vice President of Marketing at PepsiCo Foods North America, commented on the new offering, stating, “As gameday staples, Tostitos chips and salsa have always gone hand-in-hand with watching football. Salsa Cereal is the latest way we’re bringing fans new experiences to enjoy the game and snacks that go with it.”

Source
www.foodandwine.com