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Toni Breidinger Joins Forces with 818 Tequila in NASCAR Truck Series

As she navigates her inaugural season in the NASCAR Truck Series, Toni Breidinger, driving the No. 5 TRICON Garage Toyota, is making headlines with the announcement of her new partnership with 818 Tequila. The brand, launched by Kendall Jenner, is stepping into the motorsports arena for the very first time.

“Toni is a force both on the track and on social media,” Jenner expressed. “We are thrilled to collaborate with her for our first national sports partnership.” This marks a notable entry for 818 Tequila, reinforcing the brand’s connection to contemporary culture.

Currently holding the 23rd position in the championship standings, Breidinger highlighted her performance last weekend with a commendable 18th-place finish at Rockingham. Her best result of the season thus far was during her debut at Kansas Speedway, where she placed 15th. Before her transition to the Truck Series, Breidinger showcased her talents in the ARCA Menard’s Series, achieving a top championship rank of fourth over 65 races, with impressive stats including four top-five finishes and a career-best finish of third, also at Kansas.

“As a tequila lover, 818 Tequila has always been my favorite, so partnering with them for the 2025 season is a dream come true,” said the 25-year-old Breidinger. She emphasized her pride in teaming up with a brand that boldly embraces its identity while empowering women.

The announcement celebrates Breidinger’s significant social media influence, boasting over five million followers, which surpasses that of any other driver in the series. Fans can expect to see 818 Tequila prominently featured on her truck during the race at Nashville Superspeedway on May 30th, where it will serve as her primary sponsor.

As the NASCAR Truck Series continues to grow in popularity, partnerships like this may signal a shift in how brands engage with audiences through motorsports, blending traditional sponsorship with modern social media dynamics.

Source
www.motorsport.com