Photo credit: www.rollingstone.com
After making a notable guest appearance during Dr. Dre’s Super Bowl halftime performance, Kendrick Lamar is set to take center stage in his own right at Super Bowl LIX. The highly anticipated show will occur on February 9, 2025, at the Caesars Superdome in New Orleans.
Hours before the kickoff of the first game of the 2024 NFL season, the NFL, alongside Roc Nation and Apple Music, officially announced that Lamar will headline the Apple Music Super Bowl Halftime Show, drawing excitement from fans and critics alike.
In a statement regarding this milestone, Lamar expressed his enthusiasm, declaring, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why.” His confidence is a testament to his belief in the cultural significance of hip-hop.
Jay-Z, a key figure in the production through his partnership with Roc Nation, commended Lamar’s artistry, stating, “Kendrick Lamar is truly a once-in-a-generation artist and performer… his impact will be felt for years to come.” This acknowledgment speaks volumes about Lamar’s role in shaping the music industry and popular culture.
Creative direction for the halftime show will come from Lamar and Dave Free’s pgLang, ensuring the performance is both innovative and reflective of Lamar’s unique artistic vision.
Seth Dudowsky, the NFL’s Head of Music, praised Lamar’s influence on music and culture, emphasizing his talent for creating memorable moments that redefine hip-hop and resonate with audiences worldwide.
Throughout 2024, Lamar has garnered attention for his lyrical exchange with Drake, leading to the release of several new tracks such as “Meet the Grahams” and “Not Like Us.” This rivalry, which had cooled down by the end of summer, has crowned Lamar as a key figure in contemporary hip-hop, with Rolling Stone even suggesting his performance announcement bolsters his position as the victor of their feud.
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Super Bowl LIX is scheduled for Sunday, February 9, 2025, marking the eighth occasion the Caesars Superdome has hosted the event, a record for Super Bowl venues, and its first since 2013. Fox will be broadcasting the game, promising wide reach and coverage.
Kendrick Lamar’s last album, Mr. Morale & The Big Steppers, was released in 2022, adding to his impressive catalog. He joins a prestigious lineup of recent halftime performers including Usher, Rihanna, Dr. Dre, Snoop Dogg, Eminem, and others, demonstrating the evolving landscape of entertainment at one of the largest sporting events in the world.
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www.rollingstone.com