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Lazarbeam Reflects on Early YouTube Days and Impact of Ad Policy Changes
YouTube personality Lazarbeam recently discussed the financial repercussions of his early content choices, which were often marked by explicit language. He candidly noted that his decision to embrace a more uncensored style may have resulted in a staggering loss of up to $40 million in potential advertising revenue, a claim he seems to accept with surprising levity.
During his appearance on Dexerto’s Clickbaited Show, the popular Australian creator elaborated on the long-lasting effects of his provocative beginnings and the significant changes in YouTube’s monetization landscape that compelled him to modify his content strategy.
“If I hadn’t sworn, I’d probably be richer by about $40 million,” Lazarbeam remarked, referring to shifts in the platform’s advertising policies that emerged during the notorious “Adpocalypse,” a period when many creators faced strict guidelines surrounding content.
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Though his videos attracted large audiences, he shared that the limited appeal to advertisers resulted in lower earnings compared to other creators within the same niche.
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Even after he made adjustments to align his content with YouTube’s evolving policies, Lazarbeam noted that the financial fallout was already systemic. “My ad revenue was significantly less—six or seven times lower than my peers,” he lamented, indicating that a single shift in style wouldn’t immediately repair the algorithm’s perception of his channel.
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Lazarbeam, whose real name is Lannan Eacott, initially garnered recognition for his relatable humor and informal persona, attributes that attracted millions of viewers yet frequently clashed with the platform’s monetization criteria.
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The stakes were particularly high during this period, as Lazarbeam revealed, “There were times when I was just one strike away from having my channel deleted,” highlighting the precarious nature of creating content that pushes boundaries, even inadvertently.
With over 10 billion views on his videos today, Lazarbeam has managed to recalibrate his content to strike a balance between maintaining his authenticity and adhering to YouTube’s standards. However, he acknowledges that this adjustment came at a significant cost.
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“I still identify as the same person,” he said. “But I wish I had been able to find that balance sooner.”
Despite facing a substantial financial setback, Lazarbeam maintains a positive outlook on his career. “Life is fantastic,” he quipped, humorously acknowledging the lost potential by adding, “but I could have $30, $40 million extra dollars.”
For more insights, viewers can check out complete episodes on the Clickbaited YouTube channel.
Source
www.dexerto.com