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The blockbuster “Avatar” stands as one of the highest-grossing films in cinematic history. However, a recent documentary sheds light on an unexpected fact: George Lucas’s visual effects company, Industrial Light & Magic (ILM), chose not to produce the film.
Established by Lucas in 1975 to provide visual effects for the original “Star Wars,” ILM has become a cornerstone of the industry, contributing to a wealth of iconic films over the decades. Their impressive portfolio includes titles like “Raiders of the Lost Ark,” “E.T.,” “Jurassic Park,” and several entries in the Marvel franchise.
Looking ahead, ILM’s involvement continues with upcoming films such as “Thunderbolts,” “Mission: Impossible – The Final Reckoning,” and “Jurassic World: Rebirth.” Yet, among their choices lies a significant missed opportunity with “Avatar,” a decision that, in hindsight, carries considerable weight.
Concerns Over Technical Feasibility
Back in 2006, ILM engaged in preliminary discussions for “Avatar,” even producing test footage featuring actors Yunjin Kim and Daniel Bess, which became known as the ILM Prototype. Despite their efforts, the project ultimately went to Weta Digital.
In an episode of “Light & Magic,” Janey Lewin, ILM’s General Manager, divulges the reasoning behind their withdrawal from the project. She remarked, “We had made some conservative decisions in the past,” indicating their hesitance after months of involvement and intensive bidding. Decision-makers at ILM perceived the scope of “Avatar” as potentially overwhelming and deemed it too risky to pursue.
Furthermore, Lewin mentions another project that competed for their attention: “Rango,” directed by Gore Verbinski. The film turned out to be a financial success, earning $246 million against a $135 million budget, a respectable outcome, yet it pales in comparison to “Avatar’s” staggering $2.9 billion worldwide gross from a $237 million budget, cementing its status as a cinematic phenomenon.
For further insights into Hollywood’s blockbuster landscape, check out the Top 50 highest-grossing movies or explore the biggest cinematic hits of 2025 so far.
Source
www.dexerto.com