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Liquid Death and Dr. Squatch Launch Unique Soap Collaboration

Liquid Death has gained a reputation for its unconventional marketing strategies and notable collaborations. This trend continues as the water brand announces its latest partnership with Dr. Squatch, a soap company renowned for its quirky approach to personal care.

In a joint statement released to Food & Wine, the two companies unveiled a limited-edition product called Dirt Murderer. This distinct soap is said to be crafted “for hard-working psychos” and is formulated with actual Liquid Death Mountain Water. Featuring a unique blend of ingredients, it promises to clean even the toughest dirt and grime, leaving users feeling refreshed akin to a mountain lake experience.

The Dirt Murderer soap combines Liquid Death Mountain Water with Dead Sea Salt, coconut oil, and invigorating scents of eucalyptus, juniper, and cedarwood. This combination aims to ensure a delightful aroma while effectively washing away everyday impurities.

Accompanying the product launch, Liquid Death and Dr. Squatch have produced a “sexy” advertisement that features a muscular, horror-themed character using the Dirt Murderer soap. This tongue-in-cheek promotion highlights the companies’ commitment to showcasing unique and sometimes overlooked personas in advertising.

Consumers can purchase the Dirt Murderer soap exclusively on Dr.Squatch.com, available in a three-pack for $24 or as individual bars priced at $8. This release follows Liquid Death’s history of bold marketing initiatives, which have included the introduction of a cold plunge experience and a collaboration with Yeti on a life-sized coffin cooler sold at auction for over $68,000.

In addition, the brand once orchestrated a giveaway of a real fighter jet, offering the winner the choice between the jet or $250,000 in cash. This track record suggests that consumers can expect more audacious ventures from Liquid Death and its partners in the future.

Source
www.foodandwine.com