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Looking Glass has introduced its latest innovation, the Looking Glass 27-inch holographic light field display, which supports 5K 3D graphics.
This new 27-inch model stands out as the most advanced 3D display from the company thus far, designed to provide engaging and immersive 3D experiences to multiple viewers simultaneously, without the need for headsets or special glasses.
One notable feature of the Looking Glass 27-inch is its ability to be powered directly from an iPad, which contributes to reducing both space and operational costs for businesses looking for innovative ways to engage audiences or convey concepts. Pre-orders are currently available at a 20% discount off regional pricing.
The launch of the Looking Glass 27-inch represents a significant step in the firm’s objective to liberate 3D technology from the limitations of headsets and solitary usage. Boasting a slim design at just one inch thick, this display offers a remarkable 5K quality and produces an impressive 16 inches of virtual depth, facilitating collaborative 3D experiences beneficial in various settings such as research, training, and live demonstrations. Users can choose between vertical or horizontal layouts for the display.
The advancements in realism offered by Looking Glass are driven by recent software innovations, allowing the display to be operated via iPads, which results in a substantial system-level cost reduction of approximately 35% compared to prior models.
“This is a transformative moment for the 3D industry,” remarked Shawn Frayne, CEO of Looking Glass, in a statement. “With the launch of the 27-inch display, we have amalgamated significant hardware and software enhancements which cut system costs while markedly lowering computational requirements. This innovation simplifies the process for developers and businesses to create, test, and deploy 3D applications for their audiences.”
The display can cater to 45 to 100 simultaneous perspectives, fostering a cohesive 3D experience within a 53-degree viewing cone, thus allowing groups to engage with the content together. Its 5K fidelity accurately reflects depth, surface materials, translucency, and lighting nuances akin to real-world visuals.
Designed with developers and enterprises in mind, the display enables creators to work within Unity on PCs and deploy their projects on iPads, ensuring smooth compatibility across devices. It supports WebXR and major 3D content workflows for enhanced development versatility.
The ultra-slim one-inch profile, along with flexible VESA mounting and desk stand options, facilitates convenient deployment and set-up in environments facing high foot traffic.
Looking Glass also clarified that 3D content can be managed through applications available on TestFlight and the App Store, mirroring the process for iOS applications.
According to the company, diverse sectors including brands, research institutions, and innovators are leveraging Looking Glass technology to create immersive, headset-free 3D environments. The goal is to elevate interaction with audiences while enabling the exploration of complex spatial ideas in fields such as engineering, biotechnology, and design, ultimately enhancing comprehension of intricate 3D subjects.
The company aims to provide captivating 3D experiences suitable for high-traffic locations, particularly in retail and entertainment sectors.
The Looking Glass 27-inch display is priced at $10,000, with a promotional pre-order price of $8,000 available until April 30. Shipments are expected to begin in June 2025. For more information on localized pricing, the company directs interested parties to its reseller page.
For those eager to explore 3D experiences sooner, the Looking Glass 16-inch model is available for $4,000 with a 25% discount on orders placed before April 30, 2025, while supplies last.
Rob Kodadek, COO of Looking Glass, expressed enthusiasm to GamesBeat, stating, “The early demand has been unprecedented. Our new systems address two significant requests from customers: reducing overall costs and simplifying the content deployment process.”
He further noted, “At the same time, we’ve retained the necessary power and flexibility for demonstrating full real-time applications and experimental content in 3D. Visual quality has enhanced, ease of deployment has improved, and our systems now function on more accessible hardware. While we don’t disclose exact sales figures, it’s evident that the response reflects the alignment of our new products with customer needs.”
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venturebeat.com