Photo credit: www.techradar.com
At the recent Adobe Summit 2025, which showcased the transformative potential of AI in creative sectors and customer service, I had the opportunity to engage with Anjul Bhambhri, Senior Vice President for Adobe Experience Cloud. Our conversation delved into the profound implications of AI on consumers and customer experience professionals that weren’t just in the spotlight during the keynote addresses.
The speakers at the summit displayed a refreshing transparency, far beyond what I had anticipated given the event’s focus on product launches. Bhambhri embodied this openness as she discussed Adobe’s approach to fostering AI innovations.
Central to our dialogue were the themes of customer-centricity and transparency. Bhambhri articulated Adobe’s dedication to safeguarding employees’ interests while also emphasizing how its clients can extend these values to their customers.
How transparency should guide your AI strategy
I asked Bhambhri for recommendations aimed at small and medium-sized businesses (SMBs) on navigating the swift currents of technological change, and the importance of transparency emerged as a key point.
She underscored that all enterprises must maintain agility by attentively tuning into customer feedback to identify specific challenges, which in turn can guide the development of more effective products.
Throughout our conversation, I expressed concern over the insufficient guidance being provided by governments, corporations, and regulatory bodies. This lack of direction can create uncertainty for organizations eager to adopt AI, a challenge that particularly impacts SMBs and startups facing resource constraints.
Bhambhri responded by emphasizing the critical importance of data governance. She pointed out that companies need to establish clearly defined roles and responsibilities, coupled with a commitment to engaging directly with customers.
Many existing regulations, such as GDPR, HIPAA, and FERPA, outline the protocols for data management, reinforcing that all companies—regardless of their use of AI—must prioritize responsible data handling.
Nonetheless, the requirements for effective data management come with significant costs in terms of capital, labor, and computing capacity, which can strain sustainability efforts. I inquired about how smaller enterprises could manage these substantial expenses, especially in the current economic environment.
Bhambhri explained how Adobe addresses these challenges by categorizing data into hot, warm, and cold storage, enabling the company to optimize resource use and minimize environmental impact.
The necessity of laying a robust foundation for data management is increasingly pressing, particularly as data production continues to surge for both businesses and consumers. Just consider how rarely individuals revisit their numerous stored photos.
Companies might also explore diversifying their storage solutions between solid-state drives (SSDs) and hard disk drives (HDDs) to achieve an efficient balance between storage needs and energy use.
A central point that Bhambhri wished to convey was the importance of maintaining open communication with clients during all stages of transactions. This includes informing them when their data might be shifted between storage categories and offering them avenues for greater engagement.
While the Adobe Summit 2025 primarily spotlighted Adobe’s innovations, my exchange with Anjul Bhambhri illuminated two pivotal insights that SMBs can utilize to stay relevant in the evolving AI landscape: the necessity for transparency—both in customer interactions and service offerings—and the imperative for conscientious data management, addressing both regulatory and environmental responsibilities.
Source
www.techradar.com