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The Peekaboo bag has carved a niche as a quintessential “anti-it” accessory since its inception. Conceived in 2009 by Silvia Venturini Fendi, the artistic director of the luxury brand, this handbag symbolizes a blend of sophistication and playfulness. Notably, Venturini Fendi previously designed the iconic Fendi Baguette in 1997, showcasing her talent for creating celebrated accessories.
The bag’s name, “Peekaboo,” reflects its unique design, which includes two compartments: one secured for valuables and another open to showcase a contrasting interior. This innovative concept draws inspiration from classic children’s games like hide-and-seek, making it an appealing choice for those who might occasionally leave their bags unzipped.
Understanding the Concept of an Anti-It Bag
Despite its rich history, the Peekaboo bag continues to be a favorite among celebrities, influencers, and fashion insiders alike. Its “anti-it” classification is indicative of its alignment with the quiet luxury trend, merging understated elegance with intriguing details. The design was a purposeful shift by Venturini Fendi away from the ostentatious bags prevalent at the time.
The Peekaboo has remained a defining style for Fendi, with numerous variations emerging over the years, offering different sizes, materials, and color patterns.
The Legacy of the Fendi Peekaboo
The Peekaboo made its debut during the Spring/Summer 2009 collection, overseen by renowned designer Karl Lagerfeld, with Venturini Fendi focusing on accessories. Its first appearance showcased a range of materials such as ivory cotton and various snakeskin options.
This handbag’s stylish dual pouch structure allows for versatile styling—whether closed or open, it perfectly embodies the sophistication expected from a luxury accessory. Venturini Fendi envisioned it for confident women who are comfortable revealing their unique style and contents.
Since its launch, the Peekaboo has been an iconic presence in luxury fashion, presenting a vast array of interpretations including embellished styles, luxurious fabrics, and other creative variations. The breadth of available options caters both to collectors and casual admirers.
The latest evolution of the Peekaboo was recently showcased on the Spring/Summer 2025 runway, introducing fresh elements such as fringe and ombré design.
Celebrity Adoration for the Peekaboo
Fendi bags generally attract significant attention from celebrities, but the Peekaboo stands out prominently. Its luxurious appeal is underscored by fans like Meghan Markle, who favors a striking black leather version, embodying a timeless essence with intriguing internal features.
Many high-profile individuals appreciate the sophisticated nature of the Peekaboo, using it to enhance their fashion statements. Celebrities such as Hailey Bieber, Mandy Moore, Priyanka Chopra, and Naomi Campbell have all embraced this coveted accessory.
Moreover, the Peekaboo’s popularity extends beyond fashion statements, as evidenced by Rihanna’s frequent use of the bag throughout 2018 and 2019, and Reese Witherspoon’s consistent appearances with hers since 2018.
Pricing Insights on the Peekaboo Bag
Silvia Venturini Fendi’s original vision positioned the Peekaboo as a timeless piece. Its design celebrates both versatility and luxury, appealing to the needs of a sophisticated customer. The bag effectively balances its role as a collectible item and an individualistic piece, making it a standout in the fast-moving fashion industry.
Currently, Fendi offers the Peekaboo in six styles, with pricing varying based on materials:
- The Soft Large for $6,100
- The Soft Medium for $5,400
- The Soft Small for $5,000
- The Mini for $5,100
- The ISeeU Small for $5,400
- The ISeeU Petite for $4,100
The investment in a Fendi bag ensures longevity and superior craftsmanship, with the added benefit that these bags often increase in allure over time. The secondhand market further enhances their desirability, offering unique styles that appeal to fashion enthusiasts.
Source
www.bustle.com