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In a surprising move, Microsoft has altered the user interface of its Bing search result page to closely resemble that of Google, specifically when users search for “Google” on Bing. Reports indicate that this redesign incorporates features familiar to Google’s homepage, including a doodle positioned above the search bar, alongside text beneath it that mimics Google’s design style. This shift has elicited strong reactions, particularly from Google Chrome executives who have deemed it a “new low” for Microsoft.
Microsoft’s Bing Implements a New Strategy Against Google
Historically, Microsoft has employed various strategies to deter users from opting for Google’s offerings. The Microsoft Edge browser, for instance, has long prompted alerts when users attempt to navigate to Google’s Chrome download page, encouraging them to reconsider their browser choice. This latest tactic appears to have expanded to include Google Search as a focal point of competition.
The Verge reported that the altered search results page on Bing is designed to closely mimic Google’s layout, featuring a doodle akin to those crafted by the tech giant based in Mountain View. Screenshots indicate that the search bar is centrally placed, accompanied by text formatted similarly to Google’s presentation style.
A particularly intriguing aspect of this redesign is that the Bing results page reportedly auto-scrolls down slightly, effectively obscuring the Microsoft Bing logo at the top. Users must scroll manually to reveal the typical Bing interface, as highlighted in the shared screenshots.
However, reports from Gadgets 360 revealed that when their staff accessed the results page, the standard Bing interface appeared instead. This discrepancy leads to speculation that Microsoft may have reverted the user interface after facing public scrutiny. Other publications, such as 9to5Google and Windows Latest, have also covered this unusual incident.
Parisa Tabriz, Vice President and General Manager of Google Chrome, expressed disapproval of Microsoft’s actions in a post on X, formerly known as Twitter, emphasizing her view that this tactic represents a significant lowering of ethical standards in corporate competition.
For more updates, readers can explore the developments from the ongoing Consumer Electronics Show on Gadgets 360’s CES 2025 hub.
Source
www.gadgets360.com